Director of Private Events

POSITION: Event Sales Director REPORTS TO: VP of Operations/C.O.O

COMPENSATION : Competitive base salary commiserates with experience & benefits program including medical and dental insurance. Commission on all events. Bonus structure if applicable.

POSITION SUMMARY

You will be responsible for every aspect of an event, from menu planning to evaluating success during and afterwards. An event sales coordinator must be well-organized and competent in daily restaurant operations. Communication skills and attention to detail. Cold Calling and canvassing local businesses to increase event sales. Monday-Friday, hours will vary based on call volume.

ESSENTIAL FUNCTIONS

Responsibilities

• Understand requirements for each event
• Plan event with attention to financial and time constraints
• Respond in a timely fashion to emails and voicemails
• Present for Manager Meetings to discuss BEO’s for the week and expectations
• Execute or Assist in Execution of Events when needed. (Required for Buyouts or Minimum spend amounts over $7500.)
• Communication with the General Manager & Executive Chef on pop ups and items needed for BEO’s
• Work with the Operations Event Manager to outline all the details on set up and execution of events. (if applicable)
• Meet monthly budgets dictated by Corporate
• Oversee Event Sales Team and set expectations and goals for budgets.
• Oversee Event Sales Team AOR’s, outline responsibilities
• Set up Weekly Meeting with field Team on Events and Expectations
• Quarterly Sales review and Meetings with VP of Operations on sales performance and budgets
• Work with Marketing Coordinator on marketing efforts for units
• Work with Area Directors and GM’s to grow sales and troubleshoot opportunities with events and Event Teams.

Sales and Client Relations:

• Proactively manage leads for assigned venues, responding promptly to inquiries and converting leads into booked events.
• Build and maintain strong relationships with clients, providing personalized service to meet their event needs.
• Conduct site tours, present proposals, and negotiate contracts to secure private events bookings.
• Create detailed Banquet Event Orders (BEOs), including menu selections, timelines, and floor plans, ensuring accuracy and clarity.

Event Detailing and Coordination:

• Collaborate with clients to finalize event details and provide seamless communication throughout the planning process.
• Work closely with the Operations Event Manager to ensure successful on-site execution of events.
• Follow up with client’s post-event to gather feedback and identify opportunities for repeat business.

Operational Support:

• Assist with unit-level operational tasks as needed, including coordinating with the kitchen and service teams to ensure readiness for events.
• Support on-site event logistics occasionally, stepping in to assist with setup, execution, or troubleshooting.
• Maintain a strong understanding of restaurant operations to bridge the gap between sales and service teams effectively.

Administrative Duties:

• Track sales metrics, including lead conversion rates and revenue goals, and report progress to the Event Director.
• Manage payment schedules and follow up on outstanding balances with clients.
• Ensure accurate and organized documentation of contracts, event details, and communications.
• Work with the Operations Event Manager to update and close out all events in Tripleseat.

Skills

• Great attitude
• Ability to prioritize tasks
• Ability to cross-train
• Customer service oriented
• Maintain an accurate and detailed calendar of events
• Flexible scheduling is essential to provide exceptional customer service
• Deadline and detail-oriented
• Proven experience in Sales for Private Events
• A track record of organizing successful events
• Outstanding communication ability
• Well-organized with multi-tasking skills
• Able to handle stress and remain calm
• Problem-solving ability
• Outgoing personality and friendly demeanor, comfortable interacting with clients, great at building relationships with guests, clients, and vendors
• Comfortable being in fast paced environment, the ability to take initiative and juggle multiple projects, works well under pressure
• Strong organizational/time management skills
• Excellent interpersonal, written and verbal communication skills
• Must be a strong team player but also know how to work independently
• Must be pro-active, responsive and punctual