Senior Principal Outbound Product Manager - App Engine at ServiceNow, Inc. Santa Clara, CA

Senior Principal Outbound Product Manager - App Engine job at ServiceNow, Inc.. Santa Clara, CA. We are a global market leader in cloud-based technology platforms that power over 8,100 customers, including a large portion of the Fortune 500. Our platform connects people, systems, and processes to help organizations find smarter, faster, and better ways to work. The Team The App Engine Outbound Product Management team is responsible for all outbound GTM and commercial aspects of the ServiceNow App Engine portfolio, collaborating closely with cross‑functional teams such as marketing, sales, solution consulting, pricing strategy, operations, customer outcomes, product success, training, and certification. The Role ServiceNow seeks a Senior Principal Outbound Product Manager to lead customer adoption initiatives for our GenAI offerings—specifically Now Assist for Creator and Now Assist for App Engine. The role focuses on empowering customers to build transformative solutions on the ServiceNow AI Platform while ensuring that their voices directly influence our product roadmap and strategy. You will collaborate with customers and internal teams to drive adoption, align solutions with business priorities, and gather insights that shape the future of our products. This is a strategic, hands‑on role with significant visibility and impact across the organization. What You'll Do Develop a deep understanding of GenAI customers, their use cases, challenges, and goals. Guide and support the adoption of Now Assist for Creator across high‑impact accounts. Serve as a primary advocate for the Voice of the Customer (VoC) within product, engineering, and leadership teams. Lead early access programs to gather feedback and validate new GenAI capabilities. Create technical enablement and adoption content that highlights product value. Conduct onboarding and enablement sessions to scale adoption across customers and partners. Manage community engagement and create content that drives interest and success. Collaborate with analysts, partners, and thought leaders to share ServiceNow's GenAI vision. To Succeed in This Role You Have 12+ years of total experience, including 5+ years in customer‑facing roles (e.g., product management, technical consulting, presales, or business development). 5+ years of experience in application development. Experience launching and scaling adoption of emerging technologies in enterprise environments. Strong sense of accountability, with the ability to influence, lead, and execute effectively. Action‑oriented mindset and motivation to deliver impactful outcomes. Proven ability to collaborate across diverse, cross‑functional teams. Customer‑centric approach with strong problem‑solving skills. Excellent written and verbal communication, including the ability to convey technical concepts to varied audiences. Compensation and Benefits For positions in this location, we offer a base pay of $187,600‑$328,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Compensation varies based on qualifications, skill level, competencies, and work location. We also offer health plans, flexible spending accounts, a 401(k) plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories assigned to ServiceNow employees based on the nature of their work. Learn more here. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export‑control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. #J-18808-Ljbffr Payfuture Technologies