Vice President Director, Data and Analysis

Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on. Please note that this is a hybrid role out of our NYC office and candidates should be within commuting distance. Responsibilities As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research. Day-to-day, your role includes: Identifying strategic data-driven services that will allow clients to grow their business Assisting clients in defining analytics needs and developing solutions to solve those challenges Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc. Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) Determining new opportunities among existing clients, and participating in new business initiatives Providing support, coaching, and training to assist in the career development of direct reports and the broader team Qualifications We’re looking for strong, impactful work experience, which typically includes: 10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company Experience working within pharmaceutical and/or healthcare environments are required Experience managing a team Strong analytical, critical thinking, and problem solving skills Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.) General knowledge of or direct experience with the media industry or CRM platforms is a plus A four-year college degree; advanced degree is a plus Proven leadership ability with strong client relationship skills In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape The ability to thrive in a fast-paced and deadline-driven environment Open to travel as needed Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $135,375 to $216,684 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe ANZ