DIRECTOR OF SOCIAL MEDIA PRODUCTION

DIRECTOR OF SOCIAL MEDIA PRODUCTION

Leading the social media team behind a growing network of movement leaders

ABOUT THE RESONANCE NETWORK (A PROGRAM OF THE POLLINATION PROJECT)

The Resonance Network (TRN) helps the leaders of the anti-factory farming movement become influential voices in their own right. Instead of renting reach through paid influencers, we give trusted advocates dedicated social support to build audiences they actually own. We started with a five-leader pilot and we're growing toward a fifteen-leader cohort.

This is a senior leadership role: The Director of Social Media Production will manage the team of social media managers and editors behind every leader's channels, set the quality bar, and make sure the whole program is producing strong, consistent work. To be the right fit, you've done this before — you've led real teams, hired and developed people, and held a standard across a lot of output at once.

And you're also a social media savant. You live on these platforms, feel a trend before it breaks, and know what travels and why. You won't be writing each leader's day-to-day posts, and you won't be micromanaging, but you are the person responsible for how good the program's social output is and for the team that produces it. This role is the operational core that makes our growth work.

TRN is a nonprofit program of The Pollination Project Foundation, in partnership with We Are Impactors. Learn more at theresonancenetwork.org

WHAT YOU'LL OWN

Lead the social media team. Manage the per-leader social media managers and editors: set the standard, give creative direction and expertise where it helps, and keep quality high across every leader. They handle the day-to-day posting; you manage the people and the bar, and you keep the work sharp and consistent as we grow.

Eyes on every leader. Monitor content and performance across all the leaders. Notice when a leader has gone quiet and re-engage them. Catch the moments worth jumping on — a breaking news cycle, a trend, a coordinated campaign — and align the leaders with them.

Turn online influence into offline impact. This is the whole point: attention only matters if it changes something in the real world. Keep the work aimed at outcomes that count — advocacy actions, policy and corporate wins, fundraising, real behavior change — not just views, likes, and follower counts. Stay close to which audiences each leader is reaching and whether that reach is actually moving them to act.

Pull the reporting. Use our social media tools to download and organize performance reports across the leaders, so the program can see what's working. We're onboarding these tools now, and you'll be the one running them.

Share our learnings. Work with the Program Director to put together reports and articles sharing our cohort trends and analysis with the broader anti-factory farming movement.

Run the social media tools. Onboard the social media managers onto our tools and oversee how they're used day to day, across publishing, scheduling, analytics, and the AI tools the team works with.

Make content yourself. Contribute content creation and light editing, covering some per-leader support directly. You're hands-on, not just a manager.

Trend analysis. Keep up an ongoing read on AI tools, social platform mechanics, and emerging content patterns, then share learnings and communicate trends across the team and among the cohort.

YOU'RE A GREAT FIT IF

• You're a proven people leader. You have 5+ years in leadership positions directly managing teams of 6+ people — hiring, developing, and holding a standard — ideally leading social media managers or content creators. You've managed people, not just channels. (This is ultimately a leadership role; please only apply if you have real experience on this front.)
• You have 7+ years of social media experience at great places. You've sharpened your craft at a respected agency, a major brand, or a high-profile organization.
• You can show big numbers and real-world impact. You've grown or managed accounts with 1M+ followers, or content reaching audiences in the millions — with the hard numbers to prove it. And not just reach and engagement: real outcomes like sales, signups, fundraising, campaign wins, measurable movement on the things that mattered.
• You live and breathe social. You're fluent across Instagram, LinkedIn, TikTok, X, Substack, and Bluesky. You feel a trend before it peaks and you know in your gut why a format travels on one platform and dies on another.
• You've made content yourself. You've been a creator or a hands-on content producer, so you know the work from the inside and can give real creative direction. You have strong short-form video instincts and can edit, not just direct.
• You stay on top of the details. You can hold a steady cadence across a growing group of leaders and the team supporting them, and you catch problems early.
• You're data-driven. You're eager to read dashboards, pull the numbers, and turn them into the next move.
• You use tech and AI to scale yourself. You reach for the tool that removes the busywork.
• You're good with people who are busy and high-profile. You can coach a movement leader or an executive director with patience and judgment, and you have a strong sense for reputational risk.
• You care about animals and the mission. This work is hard, and the people who do it well actually care to their core.

HOW THE ROLE FITS

You'll report to our Executive Director, with strategic direction from our Program Director, and operational support from our Director of Operations. A few things sit deliberately outside this role so you can focus: each leader's voice and craft stays with their per-leader social media manager; cohort-wide deep data analysis will sit with a dedicated Data Analyst; budget and contractor HR sit with Operations; and overall strategic direction sits with the Program Director. Your focus is the social media work and the team producing it, and it's a deep role.

THE ROLE AT A GLANCE

$108,000 / year · Full-time (flexible 32–40 hours/week) · Remote 

We've built a culture for A-team players who care about doing work that matters — and want real work/life balance. You can be based anywhere, with true flexibility. We don't count the hours you're at your computer; we care about great leadership, execution and output. We just ask that you're available for scheduled meetings between 10am and 3pm ET — these are planned in advance, not a window where you're on call and, even this, is somewhat flexible. We offer generous PTO and a remote-first culture. This is a full-time employee role (W-2, benefits-eligible), funded by a two-year grant with renewal expected based on strong program performance, and it begins with a standard 90-day introductory period.

ABOUT THE POLLINATION PROJECT

The Pollination Project Foundation provides seed funding for people who are driving transformational change in their communities, cultures and countries. We believe in the transformative potential of local change-makers. Our mission is to empower individuals to drive positive change in their communities, cultures, and countries through seed funding. And sometimes we incubate programs such as The Resonance Network!

The Resonance Network and TPP are a nonprofit and an equal-opportunity workplace. We welcome applicants of every background and especially encourage people from communities underrepresented in this work to apply.

theresonancenetwork.org · A nonprofit program of The Pollination Project Foundation in partnership with We Are Impactors