Director, Social Media
Gondola
- Director, Social Media## San Diego•### @sandiegofcPosted on 7/6/2026•Full-time## Job DescriptionAs the Director, Social Media, you will partner with San Diego Football Club (SDFC) executive leadership to define and execute the club’s social media vision. You will shape the content strategy and brand voice that fuel engagement, deepen awareness, build affinity, and drive growth across every digital platform.You’ll lead a team of creators responsible for daily content production, community engagement, and campaign execution collaborating closely with SDFC’s other owned channels to ensure a unified, innovative, and impactful presence.Your work will define a bold and distinctive digital identify or SDFC, one that is unmistakingly rooted in the city’s spirit, powered by the energy and storytelling of soccer, and alive with the vibrancy of modern Latino culture.**Key Responsibilities****Leadership & Strategy*** Develop and oversee a channel strategy that plays to each platform’s strengths, crafting content that feels native, showcasing SDFC’s bold identity as a professional football club rooted in San Diego’s culture.* Build and maintain strong, trust-based relationships with Football Operations and first-team players earning their confidence through professionalism and discretion.* Manage a growing social media team, setting clear goals, creative direction, and performance metrics.* Define and implement the club’s social media voice, ensuring consistency across all platforms while allowing for cultural connection and personality.* Drive a clear growth strategy with emerging platforms such as Instagram and TikTok.* Continuously track platform changes, emerging formats, and cultural moments to ensure SDFC leads in innovative social storytelling.* Partner cross-functionally with Marketing, Communications and Creative to align digital content with brand, soccer, and commercial objectives.* Collaborate with commercial and sponsorship teams to develop social campaigns that fulfill partner rights, meet contractual KPIs, and unlock new revenue opportunities.* Leverages AI-powered tools and workflows to accelerate content ideation, audience insights, trend analysis, and campaign planning, increasing team efficiency and creative output.**Cultural & Community Connection*** Serve as a cultural compass – bridging the worlds of football and lifestyle, including fashion, music, fitness, and art.* Unite San Diego’s many voices by creating the content that celebrates modern Latino culture while inviting and inspiring all communities across the region to feel connected, and part of SDFC’s growing football movement.* Identify collaboration opportunities with creators, influencers, and cultural voices who authentically reflect San Diego’s diversity.**Analytics & Performance*** Highly analytical, with demonstrated experience using social analytics platforms.* Oversee all social media reporting, settling KPI’s for reach, engagement, growth, and conversion.* Work with Marketing and Business Intelligence to evaluate social media’s impact on fan acquisition, ticket sales, and overall brand health.* Use insights to refine creative strategy, audience segmentation, and content performance.* Provide regular reporting that evaluates the value and impact of social media content in relation to current and prospective corporate partners.**Reputation Management*** Ensure all messaging aligns with club’s tone, values, and brand integrity.* Collaborate with Executive Leadership on real-time responses, sensitive issues, and reputation management.* Serve as a core member of the executive marketing leadership team, collaborating closely with the VP of Marketing and EVP of Marketing and Communications.**Experience*** 5+ years of progressive experience in social media with at least 2-3 years in a leadership strategic role, preferably within a professional sports organization or major consumer brand.* Proven success developing and executing social media campaigns that drive engagement and growth.* Deep understanding of global football including Major League Soccer, and supporter culture.* Cultural fluency in modern Latino trends across music, fashion, and entertainment.* Bilingual (English/Spanish) strongly preferred, or culturally bilingual with a strong grasp of binational and bicultural storytelling.* Expertise in analytics, reporting, content optimization, and platform strategy.* A creative leader who can inspire, empower, and grow a dynamic social media team.*We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.*
- J-18808-Ljbffr Gondola
Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Director, Social Media in San Diego, CA vacancy
$55 - $65 per hour
DescriptionA client with Kforce in San Diego, CA is seeking a Social Media Manager to support its Consumer Group Communications team and the client's brand's social media channels.Summary:We are seeking a highly creative and culturally fluent Social Media Manager who blends...SuggestedKForce
San Diego, CA4 days ago$65k - $70k
...because we hire people who care about the craft, our clients, each other, and making things we’re proud of. THE WORK As a Social Media Manager, you’ll work closely with a team dedicated to a national-name client. You’ll turn big brand goals into smart, culturally...SuggestedFull timeFlexible hoursRaindrop
San Diego, CA1 day ago- ...Responsibilities A client with Kforce in San Diego, CA is seeking a Social Media Manager (Hybrid) to support its Consumer Group Communications team and the client's brand's social media channels.Summary:In this role, the Social Media Manager will support its Consumer...SuggestedHourly payContract work
Kforce
San Diego, CA9 hours ago - ...Location: In Office Employment Type: Full-Time Position Overview We're looking for a highly creative, organized, and proactive Social Media Manager & Video Specialist to join our growing team. This role is primarily focused on creating, editing, and optimizing short-form...SuggestedFull timeSeasonal workWork at office
Solid State Marketing
San Diego, CA1 day ago $69k - $75k
...Senior Social Media Manager InnoVision Marketing Group San Diego, CA | Mandatory In-Office At InnoVision Marketing Group, proudly known as The Anti-Agency® , social media is not an afterthought. It is one of the primary ways brands build audiences, create communities...SuggestedFull timeWork at officeInnoVision Marketing Group
San Diego, CA1 day ago$55 - $60 per hour
...Primary Skills: Social Media Manager & On-Camera Creator Content creation (advanced), Video editing (advanced), Social listening (advanced), Copywriting (advanced), Community engagement (advanced) Contract Type: W2 Duration: 9 Months Location: San Diego, CA (...Contract workAkraya, Inc.
San Diego, CA9 hours ago$32.99 per hour
...Marketing and Communications (MarCom) video production, photography support, and podcast execution, and collaborates closely with the social media, cross-functional departments, and external vendors as needed. The Multimedia Specialist ensures content is on-brand, patient-...Hourly payLocal areaTrueCare™
San Diego, CA4 days ago$21 per hour
...the outdoor spaces that inspire our work. Maps Worth Hanging. Places Worth Remembering. The Role We're looking for a part-time Social Media Manager / Email Newsletter Designer to help how Muir Way shows up in people's feeds and inboxes. This is a hybrid role split...Hourly payPart timeSeasonal workRemote workFlexible hours- ...rebuild After-hours community management unless a campaign is live and we pay extra hours Must-haves ~2+ years running brand social and hands-on Meta Ads Manager ~ Hands-on Google Ads Display or Demand Gen (Search-only is not enough) ~ Portfolio: 3–5 live or...InternshipLocal areaMonday to Friday
$60k - $67k
...together talented individuals across the creative, communications, media and digital landscape. Uniquely designed to Engineer Brand Love... ...before you hit apply! SUMMARY We're looking for an experienced Social Media Specialist with a strong foundation in social, influencer...Work at officeRemote workWork from homeHome officeVisa sponsorshipFlexible hoursThe Shipyard
San Diego, CA1 day ago$82.5k - $92.5k
...Bible Strong content through the power of media to share the Gospel with theological and... ...work environment. Position Summary: The Social Media Marketing Manager leads the day-to-... ...social platforms. Reporting to the Executive Director of Marketing and Communications, this...Full timeTemporary workFor contractors- ...Marketing & Content Specialist who can turn established marketing strategies and ideas into high-quality creative and execution across social media, email and paid advertising . This is not a traditional social media scheduling role. We’re looking for someone who can...Full time
Golf Pulp Media
San Diego, CA3 days ago $50k - $65k
✍️ Love writing? Curious about technology? Want to create content that helps thousands of event organizers around the world? We're hiring a Content Marketing Specialist to join our growing team at Whova in San Diego! This role goes beyond writing blogs. You'll ...Full timeWork at officeWork from homeNight shiftWhova
San Diego, CA9 hours ago- ...Location: On-site in San Diego, CA You'll create videos and social content that show people what comma is building and why it matters. You'll own the process from finding stories and developing concepts through shooting, editing, publishing, and reviewing performance...Full time
comma.ai
San Diego, CA9 hours ago $80k - $100k
...Visual Content Specialist Department: Marketing Reports To: Director of Marketing & Communications Full-time Onsite in San Diego... ...needs Attend events to capture photo and video content for social media, and take professional headshots of team members Brand &...Full timeWork at officeImmediate starticreatives
San Diego, CA3 days ago- ...marketing campaigns, including email blasts, paid media asset delivery, and landing page updates... ...Collaborate with the Graphic Designer and Social Media Coordinator to ensure brand consistency Work with the Senior Director of Marketing, Regional Directors, and Property...Full time
Heritage Resource Group
San Diego, CA3 days ago - ...transparency. We’re here to empower you on your journey to better health, every step of the way. Role Overview We are seeking a Senior Social Media Manager to lead and scale our social media presence across all platforms. This role is both strategic and hands-on, owning...Seasonal workLive inWork from homeFlexible hoursWeekend work
- ...internal stakeholders, agencies, and partners. Organize creative assets and support routing, review, and approval coordination across social, digital, public relations, video, experiential, and related workstreams. Maintain Brand Partnerships Microsoft Teams and...Full timeWork at office
Manpower San Diego
San Diego, CA9 hours ago $95k - $105k
...position is responsible for coordinating the marketing, advertising, social media, reputation management, and the implementation of Ai marketing... ...DUTIES Coordinates with website vendors and the Director of Storage Operations and President in developing and executing...Full timeWork at officeLocal areaImmediate startMonday to FridayFlexible hoursA-1 Self Storage
San Diego, CA9 hours ago- ...internal stakeholders, agencies, and partners. Organize creative assets and support routing, review, and approval coordination across social, digital, public relations, video, experiential, and related workstreams. Maintain Brand Partnerships Microsoft Teams and...Internship
Spectraforce Technologies
San Diego, CA1 day ago $10,000 per month
...digital content creators. This fully remote position offers a chance to craft your personal brand while creating engaging content for social media. Ideal candidates are confident, self-motivated, and fluent in English. Training is provided, and earnings can exceed $10,000...Remote workORCA Communications
Chula Vista, CA2 days ago- ...A dynamic marketing firm in California seeks a digital content creator to craft engaging videos and photos for social media. This fully remote position offers comprehensive training and the flexibility to manage your hours and content. Ideal candidates are creative, self...Remote work
ORCA Communications
San Diego, CA3 days ago - ...Our clients span hospitality, nonprofits and associations, social justice, real estate development, tourism, health/wellness, professional... ...agency office. “How do I know this is THE job for me?” · Media relations is your first love . You've pitched, followed up and...Full timeWork at officeRemote workShift work
J. Walcher Communications
San Diego, CA3 days ago - ...holidays !* In this role, you will create platform native social content, manage social engagement, and serve as an on camera presence... ...brand voice. Requirements: • 2 to 5 years of social media or content creation experience. • Comfortable on camera and creating...Full timeContract workRemote work
Motion Recruitment
San Diego, CA3 days ago - ...and informative content for our non-profit. In this position, you will be expected to write and edit various types of content for social media posts and marketing materials. You should have an understanding of our target audience and be able to deliver content that...
HEROIC TAIL
San Diego, CA3 days ago $70k - $85k
Director of Public Relations InnoVision Marketing Group | San Diego, CA InnoVision Marketing... ...lead our PR department and drive earned media strategies for a diverse portfolio of... ...’s Account Service, Creative, Digital, Social Media, Media and Production teams to turn...Full timeLocal areaInnoVision Marketing Group
San Diego, CA3 days ago- About The Role The Content Marketing Manager owns the content engine for a technology business, translating complex products, technical workflows, and customer problems into clear content that attracts qualified audiences and supports conversion. The role develops content...Freelance
Nashville Public Radio
San Diego, CA2 days ago - ...results, you'll fit right in. We're looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across Meta, TikTok, and other paid social channels. You'll own the process from concept to execution—writing scripts, sourcing...Full timeRemote work
DreamLabs, LLC
San Diego, CA4 days ago $145k - $210k
Marketing & Client Development Senior Manager - Digital Experience, Virtual EventsCooley is seeking a Marketing & Client Development Senior Manager - Digital Experience, Virtual Events to join the Marketing and Client Development team.Position summary: This role is part...Full timeTemporary workWork at officeImmediate startFlexible hoursWeekend workCooley
San Diego, CA2 days ago$65k - $90k
...and Google Search Console Assist in the creation and execution of off-page optimization strategies, such as link-building and social media outreach Collaborate with the marketing team to ensure website content aligns with the overall SEO strategy Stay up-to-...Kanbar Digital, LLC
San Diego, CA1 day ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Social Media. Be the first to apply!
Related searches
- social impact manager San Diego, CA
- online community manager San Diego, CA
- social media marketing director San Diego, CA
- director social media San Diego, CA
- social media manager San Diego, CA
- media specialist San Diego, CA
- social media photographer San Diego, CA
- security officer social media company San Diego, CA
- social media and content marketing specialist San Diego, CA
- entry level social media marketing San Diego, CA