Social Media Manager

About The Role The role owns the social media presence across LinkedIn, X, Instagram, TikTok, and YouTube — building audience, driving engagement, and feeding measurable demand into the marketing funnel. You will translate brand positioning and product launches into platform-native content, collaborate with content and design teams, and report on what's actually working with hard numbers. Key Responsibilities Own the editorial calendar across LinkedIn, X, Instagram, TikTok, and YouTube, publishing 5+ posts per week per priority channel Grow follower base and engagement rates quarter-over-quarter, with clear targets by platform and audience segment Produce and ship short-form video content using tools like CapCut, Premiere Pro, or Descript — no heavy production dependencies Run paid social campaigns through LinkedIn Ads and Meta Ads Manager, managing budget allocation and creative testing Monitor social listening and community conversations using tools like Sprout Social or Brandwatch; flag trends and elevate PR risks Partner with content, design, and demand‑gen teams on launch campaigns, webinars, and executive thought‑leadership programs Report weekly on reach, engagement, CTR, and social‑attributed pipeline using GA4 and native platform analytics What We Are Looking For 3-5 years managing organic and paid social media for a B2B or B2C tech brand Demonstrated track record of growing channels from thousands to tens of thousands of engaged followers Hands‑on experience with scheduling and analytics platforms (Sprout Social, Hootsuite, Buffer, or similar) Strong copywriting skills — able to write platform‑native content, not just adapt press releases Working knowledge of paid social bidding, targeting, and creative testing on LinkedIn and Meta Basic video editing and comfort appearing on camera or directing others on‑camera Bonus: experience with employee advocacy programs, community management on Discord or Slack, or AI-assisted content workflows #J-18808-Ljbffr