Salesforce Business Systems Analyst

Groundtruth Advertising Platform

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age's Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

A bit about Team

You are a Salesforce Business Systems Analyst who thrives on asking "what" and "why" before anyone jumps to "how." You have a strong understanding of Salesforce's capabilities, but your value isn't in configuring the platform — it's in diagnosing business problems, uncovering the real need behind a request, and shaping a clear, high-level solution that can be brought to life. You're a natural translator between business and technical teams, equally comfortable in a conversation with a VP of Sales as you are reviewing a process flow.

You will:

• Partner with Sales, Customer Success, and Operations leaders to understand business objectives and proactively identify opportunities for Salesforce enhancements.
• Evaluate existing processes and identify where workflows can be simplified, manual effort reduced, and operational efficiency improved.
• Serve as a strategic advisor by asking thoughtful questions to uncover the "what" and "why" behind a request, rather than taking requirements at face value.
• Translate business challenges into clear, high-level solution recommendations that a Salesforce Administrator or developer can build and configure.
• Analyze Salesforce data to uncover trends, define executive dashboard requirements, and provide actionable business insights.
• Continuously evaluate platform utilization and recommend new capabilities and process improvements that maximize Salesforce's value.
• Collaborate across teams and with the Salesforce Administrator to ensure recommended solutions support both current business needs and long-term growth.
• Stay current on Salesforce releases and proactively flag enhancements that could benefit the organization, without needing to implement them personally.

You have:

• University degree or requisite professional certification
• Experience partnering with Sales, Revenue Operations, Customer Success, or other go-to-market teams.
• Strong understanding of sales processes, pipeline management, forecasting, and CRM best practices.
• Experience evaluating business processes and defining solution requirements for a Salesforce platform (without necessarily building them yourself).
• Experience defining executive-level reporting and dashboard requirements that drive decision-making.
• Ability to balance an understanding of technical possibilities with business priorities, and to influence stakeholders through thoughtful, well-framed recommendations.
• Comfort working closely with Salesforce Administrators or developers, handing off clear requirements and staying engaged through delivery.

You are:

• Strategic Thinker: Identifies opportunities to improve business processes and maximize the value of Salesforce, without needing to touch the configuration yourself.
• Business Partner: Builds trusted relationships, asks thoughtful questions, and brings recommendations rather than simply executing requests.
• Data Driven: Uses Salesforce data to uncover insights and support better business decisions.
• Continuous Improver: Constantly looks for ways to streamline workflows and enhance the user experience, and knows how to hand that vision off clearly to the people who will build it.