Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator will be responsible for assisting the Marketing Director with a wide range of administrative and marketing support duties related to the daily operations of the marketing department, including but not limited to: managing company social media, planning trade shows and other industry events, designing, creating and distributing marketing collateral, publishing a company newsletter, using a Customer Relationship Management (CRM) database, and conducting market research as needed.

Essential Tasks and Responsibilities

Social Media:

• Research audience preferences and discover current trends.
• Create engaging text, image and video content.
• Design posts to sustain readers' curiosity and create buzz around new products.
• Measure web traffic and monitor SEO.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Report on online reviews and feedback from customers and fans.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Train co-workers to use social media in a cohesive and beneficial way.

Marketing Support:

• Assist with coordinating travel for key employees.
• Plan meetings, events and tradeshows by identifying, assembling, and coordinating requirements as well as event coordination, scheduling and travel.
• Input, maintain and report on customer data in the CRM.
• Conduct and analyze market research.
• Attend key conferences/trade shows/industry events and manage booth, answer questions and coordinate details during the event.

Creative Design:

• Ability to work autonomously and to collaborate fully as a team player.
• Support the sales team by providing innovative marketing collateral.
• Assist with writing and delivering press releases.
• Write, design and maintain content for company newsletters and company website.
• Assist with the development and implementation of key marketing projects.
• Prepare and assist with the development of marketing collateral and presentations.
• Ability to pay close attention to details, and present good planning, organization, and time management skills.
• Ability to work in a team environment and willingness to assume additional or new responsibilities readily.
• Ability to maintain regular attendance as per work schedule agreed with manager (may require working an adjusted work schedule based on project assigned and work overtime if warranted).
• Ability to comply with applicable laws and regulations and Company policies and procedures.

Job Requirements

• Proficient with Microsoft Office: Word, Excel, Publisher, PowerPoint
• Proficient with Adobe Acrobat, Illustrator, InDesign and Photoshop
• Professional appearance and demeanor
• Self-starter, confident, energetic, creative and innovative
• Ability to work in a team and take direction
• Strong and effective verbal and written communication skills
• Excellent copywriting skills, including ability to write reports, business correspondence and presentations
• Highly organized with attention to detail
• Sound understanding of the principals of marketing
• Strong understanding of new technologies and how they can be applied to marketing
• Ability to perform multiple tasks under pressure with simultaneous deadlines
• Other duties as assigned

Work Environments and Physical Demands

• Spends 90% of the time in an office environment and 10% travel to company marketing events.
• Required to sit, use hands to finger handle or feel, reach with hands and arms and talk or hear.
• Occasionally required to stand, walk, stoop, kneel or crouch.
• Occasionally life and or move up to 25 pounds.
• This jobs specific vision abilities include close vision, distance vision, color vision and the ability to adjust focus.