Head of Sales

About Us

At BYD, we build the technologies powering a smarter, cleaner future

.Founded in 1994 as a battery pioneer, BYD has grown into one of the world’s most influential technology companies, shaping the future of mobility, energy, and transportation

.From breakthrough battery technology to world-leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the world

.Today, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regions

.Now we are bringing that momentum to Canada

.Join BYD Canada and help build the future of electric mobility

.
About the J

ob
Role Positi

on:As a senior leadership position with a stronger emphasis on market entry, dealer network development, and strategic growth, we are seeking an experienced and entrepreneurial Commercial Director to lead our market development and sales operations across the count

ry.
Key Responsibili

1. ties
   Sales Strategy & Market Develo

• pmentLead the nationwide sales strategy for BYD Passenger Vehicles in Canada, driving sustainable growth and achievement of sales object
• ives.Develop and execute strategic sales plans aligned with business goals, market opportunities, and customer n
• eeds.Establish, develop, and manage a high-performing dealer network while building strong relationships with key business partners and stakehol
• ders.Identify market opportunities, customer trends, competitive activities, and industry developments to formulate effective go-to-market strate
• gies.Drive market penetration and brand growth across all Canadian reg

ions. 2.Dealer Network & Customer Manag

• ementBuild and maintain long-term partnerships with dealers, distributors, fleet customers, and key acco
• unts.Lead commercial negotiations, dealer agreements, and business development initiat
• ives.Provide dealer support, sales guidance, and product training to enhance network performance and customer experi
• ence.Ensure timely resolution of customer concerns and dealer issues while maintaining high levels of customer satisfac

tion. 3.Business Performance & Sales Anal

• yticsMonitor sales performance, market trends, and business KPIs to identify opportunities and r
• isks.Prepare regular sales forecasts, market analyses, and management rep
• orts.Develop data-driven sales strategies to optimize market share, profitability, and operational effici
• ency.Track competitor activities and recommend actions to strengthen BYD's competitive posi

tion. 4.Cross-Functional Leade

• rshipCollaborate closely with Marketing, Product Planning, Supply Chain, Aftersales, and Operations teams to support successful market expan
• sion.Coordinate vehicle allocation, inventory planning, and logistics activities to ensure efficient product availabi
• lity.Support the execution of marketing campaigns, product launches, and brand-building initiatives across Ca
• nada.Act as a key contributor to the overall growth strategy of BYD Passenger Vehicles in Ca

nada.Qualifications & Exper

ienceEducation & Professional Exper

• ienceBachelor’s degree in business, Marketing, Automotive Management, International Trade, or a related discip
• line;Minimum 10 years of progressive sales leadership experience within the automotive indu
• stry.Proven success in national sales management, dealer network development, and market expan
• sion.Experience launching or scaling a passenger vehicle brand within Canada is highly desir
• able.Strong understanding of the Canadian automotive market, including dealer operations, retail sales channels, and customer purchasing behav

iors.Skills & Compete

• nciesExceptional leadership, business development, and strategic planning capabili
• ties.Strong commercial acumen with advanced negotiation and contract management sk
• ills.Demonstrated ability to analyze market data and translate insights into actionable business strate
• gies.Excellent relationship-building skills with dealers, customers, government agencies, and industry stakehol
• ders.Strong presentation, communication, and stakeholder management abili
• ties.Results-oriented with the ability to thrive in a fast-paced, high-growth environ

ment.Additional Require

• mentsExtensive network and industry relationships within the Canadian automotive se
• ctor.Existing connections with dealer groups, government agencies, fleet operators, and industry associations are strongly prefe
• rred.Willingness to travel extensively across Ca
• nada.Valid driver's license and ability to travel internationally when requ
• ired.Fluency in English is required; French language proficiency is considered a strong a

sset.
What We’ll

• Bring
  Competitive salary and performance-based bonus ince
• ntives.Comprehensive benefits package, including extended health and dental co
• verage.Paid holiday shutdowns and generous paid time off pr
• ograms.Team-building events and employee engagement p
• rogramsExcellent opportunities for professional development and continuous le
• arning.Stable, long-term career in a global, fast-growing

company
Equal Opportunity & Acces

• sibility
  BYD Canada is committed to fostering an inclusive, equitable, and respectful workplace. We welcome applications from qualified candidates of all backgrounds, experiences, and pers
• pectives.Accommodation is available upon request for candidates taking part in all aspects of the recruitment and selection process, in accordance with applicable human rights and accessibility leg
• islation.Applicants must be legally authorized to work in Canada. Employment may be contingent upon successful completion of reference checks, background screening, and other pre-employment requirements, where ap
• plicable.We thank all applicants for their interest; however, only those selected for an interview will be c