Marketing Manager

Marketing Planning and Strategy

* Responsible for creating and executing an annual marketing plan working with marketing team to meet overall company strategic goals, including: meeting budget, revenue, and profit projections

* Articulates company messages, creates and communicates identity and trademark standards and ensures cross-company conformance and consistency

* Maintains New Member Packets to ensure cover letter is updated each year, quality reviewed, content is current, and determine what needs to be added/deleted

* Responsible for the timely execution of all marketing activities as directed and self-committed

* Maintains marketing project files and files of competitor ads and promotions

Marketing and Advertising Campaign Management

* Develops and oversees development of marketing campaigns and creates promotional collateral materials such as brochures, postcards, flyers, catalogs, and letters to support the campaigns; working with the Director of Project Management who assists with the implementation of programs, the layout of promotional e-mails, and disseminates to target audiences

* Develops and oversees development of advertising campaigns and ensures their placement, including annual trade programs, legal publication programs, as applicable

* Supports all areas of the company website content, design, and maintenance procedures

* Assists COO/Executive Vice President to determine Public Relations campaigns, to ensure objectives, accuracy of messages, and results to support the marketing endeavors

* Supports Director of Project Management with coordination of HQ mailings with selected external mailing vendor

* Provide assistance in the area of social media-suggestions/ideas, where we can expand our reach, new opportunities we have not explored

Publication Coordination and Support

* Manages Graphic Design for The Value Examiner

* Supports and reviews the QuickRead-an online weekly publication

* Supports quality review of publication CPE exams

Quality Review and Company Process

* Supports responsibility for quality of company communications, including promotional codes and calendar

* Supports the education department in quality review of course registration events, including promotional discount updates for conference events

* Supports communication between departments

* Initiates changes to processes and procedures as needed

* Responsible for functional procedures in department and documenting as currently required and ensures there are no gaps where procedures/processes overlap other departments

Team and Committee Support

* Serves as liaison to the Standards Board and Ethics Oversight Board and member committees as directed

* Supports teams in the following areas as needed and requested to the best of your abilities:

* Participates in brainstorming meetings, as necessary, to generate marketing ideas

* Attend scheduled Member/Client Services meetings to provide marketing support on MCS campaigns in process

* Provides support to organization and its affiliates and partners as directed by the CEO, including annual agreement development and promotional deadline management

* Periodically spearheads task teams at HQ as requested by the CEO for product development