Director of Marketing Strategy

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.


While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.


Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).


Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at


We are seeking an accomplished marketing leader and strategic thinker to serve as our Director of Marketing Strategy-a pivotal leadership role responsible for defining and executing comprehensive marketing strategy across our organization's full suite of business lines and marketing functions. As a strategic leader within the Marketing organization, you will lead the Product Marketing team, establish enterprise-wide marketing strategy, and serve as a key advisor to the Head of Marketing & Events and Director of Digital Content & Media on market dynamics, competitive positioning, brand strategy, and growth opportunities. This position demands intellectual rigor, deep financial services marketing expertise, sophisticated market insight, and the ability to orchestrate complex, cross-functional marketing initiatives. You will shape the organization's market narrative, drive strategic positioning across all lines of business (Business Banking, Middle Market Banking, Corporate Banking, Treasury Services, Investment Banking, Private Banking, and Consumer/Digital Banking), and translate enterprise marketing strategy into measurable business results through integrated campaigns, content strategies, and go-to-market initiatives.

Key Responsibilities

• Define and execute comprehensive marketing strategy aligned with business objectives, including market positioning, customer segmentation, brand narrative, and portfolio strategy across all lines of business
  
• Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go-to-market initiatives; mentor and develop team members to strengthen marketing leadership capability
  
• Establish strategic frameworks and marketing playbooks that ensure consistency in messaging, positioning, and execution across all channels and business units
  
• Conduct rigorous market analysis and competitive intelligence research to identify strategic opportunities, market gaps, and emerging threats; synthesize findings into actionable strategic recommendations for executive leadership
  
• Lead cross-functional strategic planning initiatives to align Marketing, Product, and Sales leadership on market positioning, target audiences, value propositions, and long-term market narratives
  
• Oversee marketing portfolio strategy and resource allocation decisions; help establish strategic KPIs and performance dashboards to measure marketing impact on brand perception, customer acquisition, revenue, and market share
  
• Collaborate with Head of Marketing & Events and the broader Marketing team (Creative, Digital, Communications, Events) to translate strategic direction into integrated marketing programs, campaigns, and customer experiences
  
• Represent marketing strategy at executive forums and board-level discussions; provide market-based counsel to C-suite on competitive threats, customer dynamics, strategic opportunities, and organizational positioning
  
• Build and maintain strategic partnerships with external agencies, research firms, and market intelligence providers to enhance marketing capabilities and insights
  

Qualifications

• 8+ years of B2B marketing, product strategy, or marketing leadership experience, with at least 4 years in a senior strategic leadership role
  
• Demonstrated expertise in marketing strategy, brand strategy, competitive positioning, and portfolio management within complex, enterprise-scale financial services or B2B solutions
  
• Proven track record leading product marketing or marketing teams; experience managing cross-functional initiatives and driving organizational alignment
  
• Strong analytical capabilities; ability to synthesize market data, customer research, competitive intelligence, and business metrics into strategic direction
  
• Exceptional written and verbal communication skills; ability to simplify complexity, craft compelling market narratives, and influence senior leadership
  
• BBA in Marketing, Business, or a related field; MBA degree or advanced business credential preferred
  
• Deep understanding of financial services market dynamics, customer needs, and competitive landscape; knowledge of digital banking, treasury services, and investment services a plus
  
• Strategic mindset combined with strong execution orientation; demonstrated ability to drive measurable business impact including revenue growth, market share gains, brand lift, or campaign ROI
  
• Project and portfolio management discipline; ability to manage multiple concurrent initiatives, operate in matrix environments, and adapt to changing priorities
  

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.