Director of Marketing

Director of Marketing

Location: Dallas, TX (Hybrid Opportunity)
Compensation: Competitive Base Salary + Performance Incentives + Equity Participation

About Curis Functional Health

Curis Functional Health is a rapidly growing healthcare organization focused on delivering integrated, patient-centered care. We are committed to helping patients achieve optimal health through innovative treatment approaches, exceptional clinical care, and a strong focus on patient outcomes.

As we continue to expand, we are seeking a strategic, results-driven Director of Marketing to lead our marketing function, strengthen our brand, and accelerate patient acquisition across the organization.

Position Overview

The Director of Marketing will own and lead the organization's overall marketing strategy, including brand development, messaging, patient acquisition, and growth initiatives. This individual will establish marketing priorities, budgets, performance targets, and scalable processes that drive sustainable growth.

A key component of this role is leading and managing a centralized offshore team of advertising, digital marketing, and lead-generation specialists. The ideal candidate will combine strategic leadership with hands-on performance marketing expertise, ensuring campaigns deliver measurable results and maximize return on marketing investment.

This is an exciting opportunity for a marketing leader who thrives in an entrepreneurial, fast-paced environment and enjoys building strong brands while driving growth through data-driven decision-making.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute the organization's comprehensive marketing and patient acquisition strategy.
• Own brand positioning, messaging, and market differentiation across all locations and service lines.
• Establish annual marketing plans, budgets, performance objectives, and growth initiatives.
• Drive awareness, engagement, and patient acquisition through integrated marketing efforts.

Performance Marketing & Patient Acquisition

• Set and manage patient acquisition goals, channel strategies, KPIs, and reporting frameworks.
• Monitor and optimize the full acquisition funnel, including lead volume, lead quality, conversion rates, cost per acquisition, and ROI.
• Oversee paid advertising, digital marketing, lead generation, SEO, content, and conversion optimization efforts.
• Continuously evaluate marketing performance and allocate resources to maximize results.

Team Leadership

• Lead and manage the offshore advertising, digital marketing, and lead-generation team.
• Establish clear priorities, accountability measures, and performance expectations.
• Foster a high-performing, data-driven culture focused on continuous improvement and execution excellence.

Cross-Functional Collaboration

• Partner with operational and clinical leadership to align marketing efforts with patient demand, clinic capacity, new services, and expansion initiatives.
• Support new clinic launches, market growth opportunities, and strategic business initiatives.
• Collaborate with stakeholders to ensure consistency in messaging and brand execution.

Marketing Operations & Brand Management

• Build scalable marketing processes, dashboards, reporting structures, and performance management systems.
• Oversee content strategy, marketing campaigns, website presence, and digital assets.
• Ensure brand consistency and strategic alignment across all marketing channels and touchpoints.

Qualifications

• 7+ years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing marketing strategies that drive customer or patient acquisition.
• Strong expertise in digital marketing, paid advertising, lead generation, conversion optimization, and funnel management.
• Demonstrated experience building and strengthening brands, positioning, and strategic messaging.
• Experience leading offshore, outsourced, or distributed marketing teams.
• Strong analytical mindset with the ability to make data-driven decisions and measure ROI.
• Experience managing marketing budgets and resource allocation.
• Exceptional communication, leadership, and organizational skills.
• Comfortable in a fast-paced, growth-oriented, entrepreneurial environment.

Preferred Background

We are especially interested in candidates who have experience in:

• Healthcare, wellness, functional medicine, multi-location clinics, or consumer services
• High-growth organizations
• Patient acquisition or customer acquisition marketing
• Agency and in-house corporate marketing environments

What We Offer

• Competitive compensation package
• Performance-based bonus opportunity
• Equity participation opportunity
• Hybrid work flexibility
• Opportunity to influence and shape the marketing strategy of a rapidly growing healthcare organization
• Collaborative leadership team and entrepreneurial culture

Ready to help shape the future of healthcare marketing? We'd love to hear from you. Apply today and join Curis Functional Health's growth journey.