Director of Marketing and Creative

Job Description

Job Description

Our Vision : We help people protect their financial health by providing affordable, meaningful benefits that improve access to healthcare.

Hooray Health’s Core Values:

• Winning Attitude : We have a positive outlook and a selfless desire to win as a team.
• Continuous Improvement : We are focused on improving the client/member experience, product value and team engagement.
• Intrapreneur : We are independent thinkers that take ownership to improve the company.
• Integrity : We have courage, discipline and resolve to do the right thing.
• Commitment to Results : We are accountable and resilient in achieving our mission.

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This is an hybrid position based in the Dallas (Addison) area, offering the flexibility to work from home while maintaining and in-office presence. Hooray Health offers a competitive benefits package, including paid time off, an annual bonus opportunity, employer-subsidized health insurance, and a 401(k) plan.

Position Summary

The Director of Marketing & Creative is accountable for the Marketing function, including strategy, brand, creative direction, digital presence, channel and sales enablement, and the timely delivery of marketing work that supports company growth and client objectives.

This is a hands-on leadership role that converts Accountability Chart ownership and quarterly goals into disciplined plans, clear standards, measurable results, and reliable follow-through. The Director sets priorities, leads the function, and personally produces or refines marketing and creative work when needed to move high-priority work forward.

The role is accountable for identifying risks early, maintaining accurate documentation and visibility, increasing team capacity through repeatable processes, templates, technology, automation, and AI, and working effectively across departments, clients, vendors, and partners while protecting confidentiality, compliance, and the member and client experience.

Roles & Responsibilities

 

1. Marketing Strategy

· Own and execute annual and quarterly marketing plans, departmental goals, target audiences, objectives, messages, channel priorities, budgets, timelines, and measures.

· Establish clear procedures, measures, documentation, and accountability to ensure company, product, client, sales, and channel priorities are translated into an integrated, achievable plan with clear ownership and capacity.

· Coordinate dependencies, communicate risks and decisions early, and drive timely follow-through with the appropriate internal and external stakeholders.

 

2. Creative Direction and Hands-On Production

· Own and execute creative direction, campaign concepts, presentations, sales and client collateral, enrollment materials, digital assets, and other priority marketing work, personally producing or refining work when appropriate.

· Establish clear procedures, templates, brand standards, review expectations, and accountability to ensure creative work is professional, audience appropriate, scalable, and delivered with consistent quality.

· Coordinate dependencies, clarify briefs and approvals, manage revision cycles, and drive timely follow-through with internal stakeholders and external creative or production resources.

 

3. Digital, Content, and Marketing Technology

· Own and execute website, WordPress, landing-page, enrollment-site, email, social, content, presentation, and other digital marketing activity, with reliable backup coverage for critical systems.

· Establish clear procedures, documentation, templates, automation, and approved AI workflows to ensure digital and content work is accurate, accessible, audience appropriate, maintainable, and increasingly efficient.

· Coordinate technical and content dependencies, communicate risks and decisions, and drive timely follow-through with Product, Technology, Compliance, vendors, and other stakeholders.

 

4. Sales, Client, and Channel Enablement

· Own and execute product, staffing, PEO, broker, employer, client, enrollment, and sales positioning, messaging, materials, presentations, campaigns, and go-to-market support.

· Establish clear procedures, measures, documentation, and accountability to ensure Sales and Client Services have current, approved, effective tools and priority channels have clear value propositions and support plans.

· Coordinate dependencies, market and stakeholder feedback, launch requirements, and decisions to ensure external messaging aligns with approved product and operational capabilities.

 

5. Brand, Quality, and Compliance

· Own and execute brand positioning, messaging architecture, visual standards, version control, accessibility, required reviews, source files, approved assets, and marketing governance.

· Establish clear procedures, measures, documentation, and accountability to ensure released materials are consistent, approved, traceable, current, supported by source information, and compliant.

· Identify messaging, expectation, compliance, and reputational risks before release and coordinate required Product, Compliance, carrier, client, legal, and business approvals.

6. Performance, Team Leadership, and Capacity

· Own and execute team priorities, work assignment, coaching, performance expectations, campaign analytics, budget visibility, vendors, resource management, and continuous process improvement.

· Establish measurable accountabilities, scorecard measures, and quarterly goals while increasing Marketing capacity through stronger workflows, reusable templates, technology, automation, AI, and appropriate external resources.

· Maintain visibility into workload, backlog, capacity, performance, risks, and return; address recurring quality, timeliness, or ownership issues and drive reliable follow-through.

Required Qualifications

· Bachelor's degree or equivalent combination of education and relevant experience.

· 8+ years of progressive experience across marketing, creative, communications, digital, brand, or a closely related function.

· 3+ years of people leadership, team leadership, or significant functional leadership experience with accountability for measurable results.

· Demonstrated ability to lead priorities and people while personally producing, editing, directing, or improving high-quality marketing and creative work.

· Strong writing, creative judgment, communication, prioritization, problem solving, and stakeholder-management skills.

Preferred Qualifications

· Experience managing integrated campaigns, content, digital channels, brand systems, sales enablement, budgets, and complex review or approval processes.

· Experience with WordPress or other CMS platforms, marketing automation, CRM, analytics, presentation and design tools, accessibility, or creative-ticketing systems.

· Experience in healthcare, employee benefits, insurance, staffing, PEO, financial services, or another regulated market; practical use of AI and automation to improve production workflows is preferred.

 

\nCompany Description

We are a fast-growing healthcare organization focused on delivering innovative, accessible solutions that improve the way individuals and employers experience care.

Our model combines practical, cost-effective healthcare offerings with a strong operational foundation, allowing us to scale efficiently while maintaining a high level of service. As we continue to grow, we are investing in our people, processes, and technology to support long-term success.

We operate in a collaborative, fast-paced environment where team members are empowered to take ownership, solve problems, and drive meaningful impact across the organization.

Company Description

We are a fast-growing healthcare organization focused on delivering innovative, accessible solutions that improve the way individuals and employers experience care.\r\n\r\nOur model combines practical, cost-effective healthcare offerings with a strong operational foundation, allowing us to scale efficiently while maintaining a high level of service. As we continue to grow, we are investing in our people, processes, and technology to support long-term success.\r\n\r\nWe operate in a collaborative, fast-paced environment where team members are empowered to take ownership, solve problems, and drive meaningful impact across the organization.