Senior Manager Digital Creative

Senior Manager, Digital Creative Designer Los Angeles, CA Who We Are Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non‑toxic, vegan, cruelty‑free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!). What You’ll Be Doing The Senior Manager, Digital Creative Designer at Tower28 will bring to life the visual presentation of the brand across all digital touchpoints. This role will be responsible for providing art direction for photography, video and social content, as well as overseeing the design of assets for all digital channels including social media, website, paid advertising, and customer lifecycle management (email/loyalty/community). We seek a social‑first creative thinker, with demonstrated experience creating finger‑stopping visuals, and cohesive design systems that guide the customer through all digital touchpoints. You will lead a small but mighty team of internal designers, manage a social creative agency, and partner frequently with external photo, video and content partners. This hybrid role requires 3 days in office in Santa Monica, and reports directly to our VP of Creative. Key Responsibilities Lead the creation of image, video and content shoots for digital channels (DTC, TikTok, Instagram, Email, Triggers, Loyalty). Work collaboratively with the VP Creative Director and Design Director on the development of visual language across the brand’s channels – ensuring creative campaigns and content are cohesive, cut‑through and drive relevance for Tower28 Beauty. Maintaining a strong visual strategy, creating consistency across digital and retail while evolving and pushing creative boundaries. Collaborate with our social team to shape channel strategy and ensure performance and community goals are exceeded with content delivered. Collaborate cross‑functionally with DTC, Brand Marketing and Visual Merchandising Creative to ensure product storytelling, clarity of message and product distinction. Campaign and Content Execution Generate detailed shoot planning documents, ensuring communication of creative goals, concept, fulfillment of deliverables and efficient and thoughtful use of on‑set time and budget. Manage an efficient post‑production process to ensure assets are delivered on‑brief and on‑time. Apply the latest design and digital industry trends from a variety of art forms and contemporary cultural design references. Enforce brand standards: lighting, styling and brand codes across all art and content. Oversee junior designers, and manage social creative agency. Requirements 5+ years of hands‑on social content creation, experience on‑set and with a beauty brand. Deep familiarity with social channels, customer attention and trends. Intuitive connection to cultural and platform trends, bringing fresh ideas and visual storytelling techniques. Skilled in multi‑tasking, highly organized, with strong partnership abilities. Exceptional attention to detail, front‑row of digital communication. A self‑starter attitude, collaborative spirit, and a love of design, culture, and social. Strong relationship‑building skills, both with internal cross‑functional partners and external talent. Strong expectation‑setting skills, capable of pushing their reports to new heights, exceeding internal/external partner expectations. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Capcut; retouching and video editing software. Strong portfolio showcasing campaign, art‑direction, and cross‑platform design work. You Have Hustle: Resourcefulness, can‑try‑attitude, out of the box thinking. Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them. A social culture champion: have enthusiasm for culture, the social zeitgeist, what’s trending and what’s next, how to drive relevance for the brand by being part of the conversation. Cool: Stay calm under pressure, ability to influence, high emotional intelligence. Collaborative style: able to work in a fast‑paced growth organization, lead teams and work within them in an environment of high change. We Offer Salary range for this position is $120,000 – $145,000. Excellent benefits, including healthcare, dental, vision. Holidays, vacation, and sick time. Summer Fridays and quiet week between Christmas and New Years. #J-18808-Ljbffr Tower 28 Beauty, Inc.