Sr. Manager, Digital Marketing

Sr. Manager, Digital Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow. We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We're committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Sr. Manager, Digital Marketing Los Angeles

Your Mission BMG's LA team is looking for a Sr. Manager of Digital Marketing to lead and execute digital strategy for a pop-led frontline roster with diversity across genres. This is a senior position for someone who can build the architecture behind a campaign, not just execute the activity list. You'll shape how BMG artists show up online across a release cycle, from positioning and audience through to content, partnerships and measurable fan outcomes. Reporting into the Director, you'll work closely with artists, managers and the wider marketing team to translate a release into a plan the whole digital organization can run against. The goal isn't impressions or engagement for its own sake. It's streaming velocity, fan conversion and cultural traction that shows up in the numbers. The job has changed. AI tools, in-platform automation and the pace of cultural cycles mean the craft now sits in strategy, signal quality, execution and sharp creative calls. We're looking for someone who already gets that shift and wants to help shape how BMG adopts it.

What You'll Be Doing

• Strategy & Planning
• Lead digital marketing for a roster of frontline artists.
• Build the audience thinking and campaign architecture that connects a release to a measurable outcome.
• Define the objective for every activation. Algorithmic activation, release-window amplification, or conversion to DSPs.
• Translate artist briefs and commercial goals into digital plans we can run against.
• Work upstream with artists and managers to set expectations and get buy-in.
• Content, Culture & Fandom
• Plan content across TikTok, Instagram, YouTube, Meta, and emerging platforms, with a clear view of what each channel is for in a given campaign.
• Shape cultural moments with intent. Trend-awareness matters, but the job is to make trends work for the artist's story, not chase them for the sake of it.
• Understand fandoms. Know how different audiences behave, what activates them, and how to turn casual listeners into committed fans over a release cycle.
• Partner with creators and digital partners where they earn a place in the plan. Brief them properly and measure what they deliver.
• Performance & Measurement
• Work with the insights team to read audience and performance data and turn it into decisions. Reports should answer "what do we do next," not just "what happened."
• Track the metrics that matter. Save rate, streaming velocity, fan conversion, audience growth by state (discovery through to superfan).
• Hold activity against those benchmarks. Know when something is working and when it isn't. Make the call to double down, reshape or kill.
• Test, learn, scale. Contribute to BMG's evolving measurement approach, including smart link attribution and correlation with streaming outcomes.
• AI, Tech & Tools
• Lean into AI and automation. Use it for audience research, creative production, reporting and workflow, and help the team get more out of it over time.
• Stay across how digital platforms, in-platform buying and AI tools are evolving. Bring that thinking into campaigns rather than defaulting to last year's playbook.
• Comfortable with the standard kit: analytics platforms, smart-linking, social posting, DSP tools. Curious about the next set.
• Artist & Stakeholder Communication
• Get into the mix with artists. Explain the digital landscape and BMG's approach in a way that makes them want to lean in.
• Work closely with content producers, creative directors, videographers, editors and designers to get plans made and delivered.
• Collaborate with the global digital team to share learnings and adapt campaigns across markets where relevant.

What You Bring

• 5+ years in digital marketing, ideally in music, entertainment or media.
• Track record of leading digital strategy for artists or brands, not just executing tactics.
• You can show where your thinking moved the numbers.
• Strong performance mindset. You think in KPIs and outcomes, and you can explain why a campaign hit or missed without hiding behind vanity metrics.
• Comfortable with performance data. You can spot noise, identify signal and act on it.
• Deep knowledge of the major social platforms and how they actually drive results, not just how they're meant to.
• Real understanding of fandom dynamics and how to activate different audience states across a release cycle.
• Curious about AI, new tech and emerging platforms. You try things, form a view and bring fresh ideas to the team.
• Strong communication. You can brief a creative team, present to a manager, execute and explain strategy to an artist in the same day.
• Organized and detail-focused. Tracks multiple artists and projects to completion without things slipping.
• Passion for music across genres, with a genuine feel for pop and what makes an artist break

What Would Be A Plus

• 3-5+ years specifically in music digital marketing.
• Experience running creator partnerships that moved campaign outcomes, not just delivered content.
• Experience with custom landing pages, micro-sites or bespoke fan experiences.
• Familiarity with streaming analytics and smart link tools (Chartmetric, Linkfire, Spotify for Artists or equivalent).
• Understanding of how DSP algorithms respond to marketing activity and what translates into sustained streaming.
• Interest in connecting platforms, building automations or streamlining reporting workflows with AI tools.
• Experience feeding meme culture and seeding content across communities in ways that actually spread.

Now What's In It For You

Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote. Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered. Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year. Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy! Save money and time with our commuter benefits program. Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives. Access well-being support 24/7 through our Employee Assistance Program. Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements. Be inspired by our talented artists at our showcases and playbacks. Pay Range $80,000 - $92,000 per annum The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.