Sr. Manager, Viral Marketing

Sr. Manager, Viral Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow. We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We're committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Sr. Manager, Viral Marketing Los Angeles

Your Mission We're seeking a digitally native Sr. Manager to join our Global Marketing team, operating at the center of the organization. In this role, you'll focus on deploying and testing paid and social marketing campaigns in-house, with an emphasis on emerging platforms, viral tactics, and evolving discovery behaviors. This role offers a unique opportunity to work at the center of modern music marketing across innovation, emerging platforms, and marketing at a global label. You'll gain hands-on experience supporting large-scale activations while contributing to the internal systems and processes that allow new ideas to move from concept to execution quickly. You'll collaborate closely with digital and marketing teams to execute, experiment, and iterate on modern marketing approaches, blending creative instincts, analytics, and cultural insight to help shape how music is discovered and amplified online. We're looking for someone deeply plugged into culture, curious about technology, and excited to help push how music marketing evolves.

What You'll Be Doing

• Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and amplification.
• Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics.
• Track, manage, and maintain databases of accounts across various sizes and niches.
• Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns.
• Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions.
• Support centrally-led digital activations that serve as testing grounds for new marketing strategies.
• Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
• Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking.
• Actively use AI tools to support creative development, testing velocity, analysis, and optimization.

What You Bring

• Experience running paid and/or social campaigns, either in-house or agency-side.
• Strong understanding of how music is discovered and spreads across platforms and culture.
• Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community-driven spaces.
• Experience working with UGC, creator ecosystems, or page-based distribution models.
• Comfortable organizing creator databases, campaign logistics, and performance tracking.
• Analytical mindset with experience using performance data and MROI to guide decisions.
• Creative instincts paired with hands-on execution and experimentation.
• Familiarity with paid media platforms, AI tools, and modern marketing workflows.
• Familiarity with automation, internal tools, and connected systems (e.g., Airtable, no-code tools, APIs).

What Would Be A Plus

• Understanding of APIs about how platforms and data systems integrate.
• Exposure to creator ecosystems, UGC campaigns, or non-traditional influencer models.
• Familiarity with marketing analytics dashboards or reporting tools.
• Experience with automation tools, internal workflows, or no-code platforms.
• Curiosity about emerging platforms, formats, and cultural internet trends.

Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.
• Pay Range $75,000 - $85,000 per annum The pay range listed above is dependent upon factors such as work experience, qualifications and business needs.

Ready to shape the future of music? We are an E-Verify employer. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.