Senior Manager, Marketing - Squishmallows 2

The Sr. Manager, Marketing - Squishmallows will be responsible for an iconic and beloved brand that has grown over the last 10 years from the #1 plush item to a multi-category, multi-generational phenomenon. You will be part of the team planning the next era of Squishmallows by driving x-category partnership plans that establish Squishmallows as an evergreen lifestyle franchise.

What You Will Do

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.
• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Consistently review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.
• Perform other duties as assigned

Supervisor Responsibilities

Manages People: Yes

• This position will be responsible for all aspects of talent management for their team.

What We Are Looking For

• Bachelor's degree in marketing, digital marketing, or another related field is a plus
• 7+ years of marketing experience in the consumer products and/or entertainment space.
• Experience managing brand partnerships and product collaborations.
• Understanding of the licensing industry, particularly across entertainment/character IP.
• Proven ability to leverage partnership strategy across multiple categories and tiers of retailers to drive franchise growth.
• Strong understanding of social media and influencers as marketing levers.
• Experience developing messaging and marketing programs targeting Gen Z.
• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance).
• Experience managing agency partnerships from RFP through campaign execution.
• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details.
• Exceptional verbal and written skills with the ability to influence and align diverse individuals at all organizational levels.
• Ability to cultivate and foster strong working relationships with internal and external teams to drive collaboration and impactful execution.
• Interest in trends, pop culture, and entertainment.
• Ability to travel as needed.

Preferred Qualifications

• Agency-side experience in strategy or account management
• Understanding of toy industry and/or retail cycles
• Understanding of licensing industry

What we offer

The salary range for this position is $128,280 - $160,380 / Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.


Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.


Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.


Reasonable Accommodations


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


Working at Jazwares


At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

• Passion : Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration : We share one vision worldwide, constantly striving to improve and innovate together.
• Humility : We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!


JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.


Who We Are


Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook

Recruitment Safety


Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com . Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to View email address on click.appcast.io. We look forward to you experiencing a safe and enjoyable application process at Jazwares!

Equal Opportunity Employer
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