Vice President of Marketing and Communications (Plano)

Position Summary

• Growing Visibility
• Generate and amplify opportunities for the East-West brand to gain credibility and for East-West leadership to be viewed as missions thought-leaders.
• Oversee and support outside consultants in public relations, communications, and marketing technology (i.e. website optimization, Google and Meta Ads, CTV, direct mail, and search-engine optimization).
• Act as the eyes and ears for the organization in the marketplace.
• Marketing and Communications
• Develop and execute a unified marketing and communications strategy, in coordination with Development and Field teams, to generate greater reach, grow the market for East-West’s vision and mission, and support ongoing brand development in partnership with the EVP of Development.
• Coordinate with leadership to craft compelling marketing messages and provide editorial review services for all external communications, ensuring continuity of donor messaging and alignment with Development goals.This includes email marketing, funnels, and lead capture.
• Lead regular cross-functional PR, marketing, and communications brainstorming events to expand the brand's reach. Work closely with the Development team as a bridge between Marketing and Development.
• Oversee the ongoing optimization and customer experience of the organization’s website and digital presence, ensuring consistent visual, tone, style, and web standards that express the East-West brand.
• Collaboratively manage an annual communication calendar to coordinate communications scheduling.
• Track key metrics through dashboard analysis, and provide direction to the team and contractors to optimize ad spend, engagement, and conversion to help achieve organizational goals.
• Revenue
• Develop and execute a revenue growth strategy for communications channels, which supports East-West’s annual revenue goals.
• Ensure the team is equipped with the most accurate information about field ministry activities for communications related to revenue generation.
• Ensure consistent use of all back-end systems to track growth of revenue among communications channels and analyze results of campaign strategies.
• Ministry Partner Experience
• Donor Experience
• Develop and execute a donor experience journey for all donor segments that leads to a growing engagement with East-West. Coordinate with the Integrated Fundraising Department in this regard.
• Create opportunities to learn from our donors’ experience with the organization to improve our donors’ engagement.
• Other External Audiences’ Experience
• Collaborate with other department heads to create and execute experience journeys for all other external audiences.
• Regularly evaluate the engagement of our external audiences compared to departmental goals.
• Collaborate with the Events department to align event initiatives with broader organizational marketing and development campaigns, focusing on strategic partnership rather than direct oversight of the events team
• Team Management
• Provide day-to-day leadership to the Marketing and Communications team.
• Provide feedback to the team on the success of various marketing efforts.

Position Summary

The Vice President of Marketing and Communications (VPMC) oversees the marketing, external communications, and ministry partner experience strategies for the organization. This position is responsible for cultivating a compelling and innovative brand experience that elevates East-West’s visibility and engages ministry partners for its mission and services. The VPMC plays a key leadership role in East-West’s overall public relations, communications, and brand development strategies. Success for the VPMC will be determined by establishing annual audience growth and revenue generation goals with the EVP of Development. Additionally, the VPMC is responsible for working with other department heads on various marketing and communication needs in order to maintain organizational brand consistency and to achieve related interdepartmental goals. This position is responsible for playing their part to achieve the bigger mission of East-West and for ensuring that all marketing and communications are clearly aligned with East-West’s vision, mission, values, Statement of Faith, and biblical principles.

Essential Duties & Responsibilities

• Growing Visibility
  • Generate and amplify opportunities for the East-West brand to gain credibility and for East-West leadership to be viewed as missions thought-leaders.
  • Oversee and support outside consultants in public relations, communications, and marketing technology (i.e. website optimization, Google and Meta Ads, CTV, direct mail, and search-engine optimization).
  • Act as the eyes and ears for the organization in the marketplace.
• Marketing and Communications
  • Develop and execute a unified marketing and communications strategy, in coordination with Development and Field teams, to generate greater reach, grow the market for East-West’s vision and mission, and support ongoing brand development in partnership with the EVP of Development.
  • Coordinate with leadership to craft compelling marketing messages and provide editorial review services for all external communications, ensuring continuity of donor messaging and alignment with Development goals.This includes email marketing, funnels, and lead capture.
  • Lead regular cross-functional PR, marketing, and communications brainstorming events to expand the brand's reach. Work closely with the Development team as a bridge between Marketing and Development.
  • Oversee the ongoing optimization and customer experience of the organization’s website and digital presence, ensuring consistent visual, tone, style, and web standards that express the East-West brand.
  • Collaboratively manage an annual communication calendar to coordinate communications scheduling.
  • Track key metrics through dashboard analysis, and provide direction to the team and contractors to optimize ad spend, engagement, and conversion to help achieve organizational goals.
• Revenue
  • Develop and execute a revenue growth strategy for communications channels, which supports East-West’s annual revenue goals.
  • Ensure the team is equipped with the most accurate information about field ministry activities for communications related to revenue generation.
  • Ensure consistent use of all back-end systems to track growth of revenue among communications channels and analyze results of campaign strategies.
• Ministry Partner Experience
  • Donor Experience
    • Develop and execute a donor experience journey for all donor segments that leads to a growing engagement with East-West. Coordinate with the Integrated Fundraising Department in this regard.
    • Create opportunities to learn from our donors’ experience with the organization to improve our donors’ engagement.
  • Other External Audiences’ Experience
    • Collaborate with other department heads to create and execute experience journeys for all other external audiences.
    • Regularly evaluate the engagement of our external audiences compared to departmental goals.
  • Event Strategy Collaboration
    • Collaborate with the Events department to align event initiatives with broader organizational marketing and development campaigns, focusing on strategic partnership rather than direct oversight of the events team
• Team Management
  • Provide day-to-day leadership to the Marketing and Communications team.
  • Provide feedback to the team on the success of various marketing efforts.

Education And Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required
• A master's degree in a relevant field strongly preferred
• 7-15 years of progressive experience working in marketing, communications, and/or public relations
• Minimum of 5 years of experience in a senior management or leadership role, with demonstrated success in leading and developing teams.
• Proven track record of developing and executing successful and measurable marketing and communication strategies
• 7-15 years of ministry/nonprofit experience, strongly preferred
• Strong experience in brand management, including developing and implementing brand platforms and strategies
• Uphold a close and growing relationship with Jesus Christ