Marketing Coordinator

About OPTYO OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue. Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7 and 8-figure revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled. The Opportunity OPTYO is seeking a driven Marketing Associate responsible for planning, implementing, and managing compelling marketing campaigns to promote our client’s products. As a Marketing Associate, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue. Key Responsibilities Experience with small to mid-sized paid media campaigns. Collaborate with team members to craft and deliver engaging presentations during client meetings. Act as the main point of contact for clients whose campaigns you oversee. Analyze performance data, offering insightful analysis, interpretation, and data-driven action plans across all campaign types. Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI. Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently. Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling. Improve upon paid media processes and innovation of new strategies and techniques. Create graphics for paid social campaigns utilizing tools such as Canva or Adobe. Requirements 1+ years of paid marketing experience; agency background is a plus. Hands-on experience with Meta and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting. Ability to write clear, brand-aligned copy and interpret key performance metrics Capable of handling multiple tasks in a fast-paced environment and meeting tight deadlines. Detail-oriented, organized, with exceptional note-taking skills. Demonstrate enthusiasm, passion, creativity, and a strong commitment to paid media and client success. Possess an entrepreneurial spirit and a thirst for knowledge and personal development. Hold a BA/BS degree in Marketing, Business, or a related field. Benefits Medical, Dental, and 401(k) plans. Complimentary gym access. Ample opportunities for professional growth and career advancement within a rapidly expanding agency. Collaborative and innovative team environment. In-Office | San Diego, CA | Monday through Friday, 8am to 5pm This is a full-time, in-person role based in San Diego. Please only apply if you are local or willing to relocate. #J-18808-Ljbffr