PR Communications Specialist

Job Description

Job Description

The Public Relations Communications Specialist will be equal parts storyteller, interviewer, content creator, and organic social media native. This role brings Hotwire’s corporate narrative to life across social media, video, digital platforms, and PR channels, ensuring our stories are compelling, visual, timely, and culturally relevant.

Day-to-day activities include writing and editing video scripts, creating and producing social-first content across multiple platforms, interviewing customers and internal stakeholders, and translating those conversations into high-impact stories. This role will also support video-based sales tools, assist with events and productions, and keep our corporate website and social presence fresh, on-brand, and engaging.

Duties / Responsibilities:

Content Creation & Storytelling

• Write, edit, and proofread content including:
  • Video scripts (customer testimonials, product overviews, executive messages, event videos, internal communications)
  • Blog posts, case studies, and customer stories
  • Press announcements and basic media materials (boilerplates, quotes, talking points)
  • Organic social media content across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms
• Develop social-first narratives and campaign copy that feel native to each platform, with strong hooks, captions, and calls-to-action.
• Create and adapt visual assets using Canva, Adobe Creative Suite (Photoshop, InDesign, Express, Premiere or similar) to support social, PR, and digital campaigns.
• Develop interview question sets tailored to customers, executives, partners, and employees.
• Conduct interviews (on camera and off) with customers, stakeholders, and subject-matter experts to capture strong quotes, stories, and soundbites.
• Translate interview insights into written testimonials, video scripts, and social/blog content.

Video Production Support & Continuity

• Collaborate with video producers and external vendors to ensure narrative continuity and on-brand messaging across all video projects.
• Assist with script supervision on set or remotely to ensure accuracy, clarity, and consistency.
• Provide support with shot lists, run-of-show documents, and production notes as needed.
• Review rough cuts and provide feedback on messaging, pacing, captions, and calls to action, optimized for social and digital distribution.

Digital Tools & Training (Sales Enablement)

• Serve as an internal “go-to” resource and trainer for video-related tools, including :
  • Vidyard
  • Canva
  • HubSpot (video and content tools)
  • Microsoft Stream
  • Splash (event and webinar tools)
  • Loom, Zoom or Teams recording features, and similar platforms
• Create how-to guides, training decks, and short training videos to help sales, marketing, and other teams use these tools effectively.
• Provide basic troubleshooting and best practices for recording, sending, and tracking video in a sales and marketing context.

Research, Evaluation & “Light” Financial Aptitude

• Research new tools, apps, and plugins that enhance our PR, content, and video capabilities. Research new tools, apps, platforms, and plugins that enhance PR, content creation, social media performance, and video storytelling.
• Build comparison outlines of features, pricing, pros/cons, and ideal use cases.
• Summarize findings and make clear recommendations to CCO
• Update and maintain sections of the corporate website, including:
• Executive and leadership bios
• Portfolio / product / service descriptions
• Newsroom / press announcements and media resources
• Partner with product marketing and sales when working on their behalf to make sure content meets their needs.

Events & PR Support

• Assist in planning and executing events, webinars, and thought-leadership initiatives (live and virtual).
• Support event communications: invites, landing pages, reminder emails, event scripts, speaker talking points, and post-event recaps.
• Capture and repurpose event content into social clips, highlight reels, blog posts, and digital assets.

Cross-Functional Collaboration & Strategy

• Work closely with Senior Leadershp as well as directors or higher level in product marketing, sales, and customer experience teams to capture content needs.
• Ensure all content and communications are on-brand, consistent in tone and style, and aligned with broader marketing and PR strategies.
• Monitor basic performance metrics (views, engagement, click-through rates) and provide input on optimization.
• Build comparison outlines of features, pricing, pros/cons, and ideal use cases.
• Summarize findings and make clear recommendations to CCO
• Update and maintain sections of the corporate website, including:
  • Executive and leadership bios
  • Portfolio / product / service descriptions
  • Newsroom / press announcements and media resources

Minimum Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Strong writing and editing skills across multiple formats (short- and long-form content, social media, video scripts), with the ability to translate complex ideas into compelling narratives.
• Social media “super user” with experience leveraging platforms (LinkedIn, X/Twitter, Facebook, Instagram, YouTube; TikTok a plus) for storytelling, engagement, and brand visibility.
• Experience supporting video and visual content initiatives, including scripting, storyboarding, production coordination, and familiarity with Canva and/or Adobe Creative Suite.
• Ability to analyze content performance, social analytics, and tool capabilities, synthesize insights, and present findings to support decision-making.
• Highly organized, detail-oriented, and able to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Effective communicator who builds strong cross-functional partnerships with sales, marketing, executives, and other stakeholders.
• Proactive, adaptable self-starter with sound judgment, discretion in handling sensitive information, and the ability to work independently with minimal direction.
• Previous responsibility for updating or managing website content via a CMS.
• Basic understanding of analytics (Google Analytics, HubSpot analytics, Meta analytics) to measure content performance.
• Experience with simple video editing or content tools (e.g., Canva, Adobe Express, basic editing in Premiere/Final Cut, or similar) is a plus
• Strong storytelling mindset with an eye for customer impact and outcomes.
• Confident communicator—on email, in documents, and in live interviews.
• Curious and resourceful: proactively researches tools, trends, and best practices.
• Collaborative and comfortable receiving and giving feedback.
• Detail-oriented yet able to move quickly and prioritize in a fast-paced environment.

BENEFITS:

We truly appreciate and value all our employees and show our appreciation by offering a wide range of benefits, including:

• Comprehensive Healthcare/Dental/Vision Plans
• 401K Retirement Plan with Company Match
• Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!)
• Paid Volunteer Time
• Paid Parental Leave
• Hotwire Service Discounts – for employees who live on a property serviced by Hotwire. Discounted service offerings are provided for high-speed internet, video service, phone, and security service
• Employee Referral Bonuses
• Exclusive Entertainment Discounts/Perks

Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#LI-CF1