VP of Marketing

Location : Name

Green Bay Support Office

Position Type

Full-Time

Company Overview

ABOUT FESTIVAL FOODS:

We are a Wisconsin grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.

At Festival, people are at the top of our list. You’ll see it in everything from our daily interactions to how we treat our guests – even in our extensive associate benefits and programs.

Job Summary

Job Title: VP of Marketing and Ecommerce FLSA Status: Salary/Exempt Reports To: Chief Operating Officer

This role is responsible for leading and evolving key marketing and digital functions across theorganization, including ecommerce, print media, digital marketing, social media, loyalty, retailmedia networks, and mobile marketing – all while translating enterprise strategy into actionableplans that drive growth, engagement, and brand differentiation. The VP of Marketing andEcommerce holds end-to-end P&L accountability for digital business lines and oversees thestrategy, operations, and cross-functional alignment of all company-wide marketing programs.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Leadership

• Provides the short- and long-term strategic vision for all Marketing and Ecommercefunctions across the organization.
• Partners with executive leadership to shape marketing priorities, translating enterprisestrategy into actionable roadmaps with defined KPIs, timelines, and deliverables.
• Leads the development and execution of integrated, omni-channel marketing strategiesaligned with enterprise goals and growth priorities.
• Collaborates cross-functionally with Merchandising, Operations, IT, Finance, and StoreLeadership to execute marketing programs that support company-wide initiatives.
• Connects and builds exceptional relationships across all levels of the organization toensure alignment, visibility, and guest-focused execution.

Ecommerce P&L & Financial Management

• P&L Ownership: Owns the e-commerce P&L, including revenue growth, margin,partnership and fulfillment economics, marketing investment, and operating expense.
• Financial Planning: Develops financial plans, forecasts, and investment cases thatsupport sustainable growth.
• Performance Metrics: Defines and manages the core metrics governing the business:sales growth and penetration, conversion rate, average order value (AOV), repeatpurchase/retention, fulfillment performance, cost per order, and digital customersatisfaction.
• Budgetary Oversight: Manages and optimizes the overall marketing budget, ensuringalignment with strategic priorities, measurable business outcomes, and improved ROIacross all channels.

Marketing, Digital & Retail Operations

• Oversees day-to-day operations of core marketing functions, including print mediaoperations, digital marketing, ecommerce platforms, social media, Loyalty, and mobilecustomer engagement channels.
• Ensures consistent brand positioning and localized relevance across all Festival Foodsmarkets to drive sales growth, elevate the guest experience, and delight guests.
• Identifies, evaluates, and implements best practices, martech stack tools, analytics, andautomation technologies to streamline processes and elevate marketing capabilities.
• Monitors local, regional, and national market and sales dynamics to ensure proactiveresponsiveness to industry trends.
• Represents Festival Foods at industry events, vendor partnerships, trade associations,and relevant professional organizations.

Team Leadership & Talent Development

• Leads, mentors, and develops a high-performing team of directors, managers, andassociates; fosters a culture of accountability, innovation, and continuous improvement.
• Oversees associate development within the marketing organization, including coaching,performance management, positive accountability, and succession planning.

General Duties

• Maintains regular, timely attendance in compliance with the established work schedule.
• Performs other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job dutysatisfactorily. Reasonable accommodations may be made to enable individuals with disabilitiesto perform essential functions.

• Experience: 15+ years of progressive marketing and e-commerce experience, with atleast 5+ years in a senior executive leadership role managing large teams and complex,multi-channel initiatives.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related fieldrequired.
• P&L & Financial Acumen: Direct, proven experience managing an e-commerce P&L,financial modeling, budget optimization, and key digital growth metrics (AOV, LTV,conversion, fulfillment cost per order).
• Channel Expertise: Proven track record leading integrated multi-channel campaignsacross digital marketing, loyalty platforms, mobile apps, SEO, and in-house printoperations.
• Technical Proficiency: Deep knowledge of digital marketing tools, web analytics,martech stacks, performance measurement frameworks, and modern e-commerceplatforms.
• Values & Leadership: Demonstrated Servant Leader whose personal values stronglyalign with Festival Foods’ Mission Statement, Values, and Boomerang Basics.
• Communication & Collaboration: Exceptional written and verbal communication skillswith a proven ability to influence and align cross-functional stakeholders at all levels.
• Travel: Ability to travel for store visits, vendor meetings, and industry conferences asneeded.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Sitting or standing at a computer workstation up to 90% of the time.
• Bending, stretching, and occasional lifting of up to 20 lbs.
• Professional presence is required at all times.

Benefits Overview

WHY YOU'LL LOVE IT HERE:

• Associate Discount: Enjoy an industry-leading 15% off your grocery purchases for you and your immediate household!.
• Weekly Pay & Premium Pay: Hourly associates are paid weekly, providing more frequent access to their funds. Part-time store associates are paid a $1 premium per hour on Sundays and select holidays. Hourly full-time store associates receive time and a half on Sundays and select holidays.
• Two-Week Advanced Scheduling: Better Planning. Better Balance. We provide our associates with their schedules two weeks in advance, offering greater predictability & flexibility.
• Vision & Dental Insurance: Part-time and full-time associates are eligible for vision insurance and two dental coverage options that are designed to fit your needs.
• Support: Our associates receive support for their total well-being; including 3 weeks of paid parental leave, a fitness reimbursement program offering savings off of fitness membership fees; our EAP (Employee Assistance Program) and LEAPCare Care Coaches, which provide associates confidential care related to hospital visitation, conflict resolution, stress management, marriage or divorce, family issues and depression or anxiety.
• Save for Your Future: Offering a 401(k), we’re proud to support our associates in planning for retirement. The 401(k) plan empowers associates to save a portion of their paychecks for retirement. Festival Foods has an annual discretionary match to help our associates reach their savings goals. At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates. Festival Foods believes that an inclusive environment for teammates of all backgrounds and perspectives strengthens our ability to serve our guests and communities, as we seek to recruit, develop, and retain the most talented people.

Additional

Festival Foods will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, Festival Foods shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of Festival Foods.

Address

1724 Lawrence Drive

City

De Pere

State

WI

Postal Code

54115