Sr. Manager, Events Technology

Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500 work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.Job DescriptionServiceNow is seeking an experienced and highly skilled Senior Manager, Events Technology to join our Strategic Events team. This role is ideal for a seasoned event technology professional who brings deep platform expertise, strong technical and operational instincts, and a proven ability to lead complex programs within a fast-moving global organization. This individual will work across ServiceNow’s global event portfolio, partnering with internal stakeholders, technology teams, agencies, and vendors to deliver scalable technology solutions and exceptional attendee experiences. The ideal candidate is equally comfortable developing strategy, navigating complex software environments, and rolling up their sleeves to drive execution. What you’ll do in this role: Event Technology Strategy & Execution: Drive technology strategy and execution across major programs within ServiceNow’s global event portfolio. Translate business and attendee requirements into scalable technology solutions and provide experienced leadership across complex, concurrent initiatives. Platform & Integration Leadership: Serve as a subject matter expert across event technology platforms and their supporting ecosystem. Partner across technical and business teams to drive complex integrations, data flows, platform configuration, documentation, governance, and operational readiness. Program & Operational Management: Lead complex technology workstreams from planning through onsite execution and post-event analysis. Develop project plans, manage timelines and dependencies, identify risks, solve problems, and establish repeatable processes that improve quality and scalability. Agency, Vendor & Budget Management: Lead external agencies, technology providers, and professional services partners while managing budgets, forecasting, resource allocation, scope, and performance. Identify opportunities to improve efficiency while maintaining a high standard of delivery. Cross-Functional Leadership: Build strong partnerships across Strategic Events, Marketing, Digital, IT, Sales, Finance, Sourcing, and other stakeholder groups. Bring clarity to complex requirements, influence decisions, and serve as a trusted event technology partner across the organization. Innovation & Continuous Improvement: Stay current on emerging event technologies and industry best practices. Identify opportunities to improve attendee experiences, automate processes, strengthen platform capabilities, reduce operational risk, and scale programs more effectively. Qualifications8+ years of progressive experience in event technology, event operations, experiential technology, or related disciplines, preferably supporting large-scale B2B events and global event portfolios. Deep experience with enterprise event technology platforms, with a strong track record working with RainFocus, Swoogo, and Cvent Passkey. Experience with Jifflenow is a plus. Significant experience working within complex software ecosystems and managing integrations between event platforms and enterprise technologies, including CRM, marketing automation, identity, data, mobile, APIs, and other SaaS platforms. Proven ability to independently lead complex, high-profile event technology programs and multiple concurrent workstreams from strategy through execution. Strong program management skills, including project planning, requirements gathering, timeline and dependency management, risk mitigation, documentation, and stakeholder communication. Demonstrated experience managing substantial budgets, agencies, professional services engagements, SaaS vendors, forecasting, and resource allocation. Strong technical aptitude with the ability to understand system architecture, data flows, integrations, dependencies, and platform limitations while translating technical concepts for non-technical stakeholders. Proven success operating within large, highly matrixed global organizations and influencing stakeholders across multiple functions and levels. Excellent written and verbal communication skills with the ability to bring clarity to ambiguous problems, build alignment, and drive decisions. Ability to operate independently, manage changing priorities, and move comfortably between strategic planning and hands-on execution. Experience within enterprise software, technology, or another complex global B2B organization preferred. Ability to travel domestically and internationally as required (5+ events per calendar year minimum). Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2026 Fortune Media IP Limited. All rights reserved. Used under license.SummaryType: Full-timeFunction: MarketingExperience level: Not ApplicableIndustry: Information Technology And Services