Senior Specialist, Fan Engagement

Senior Specialist, Fan Development Denver, CO (Hybrid) – Full‑time Who You Are Mission‑driven emerging leader who serves as the bridge between the club and its community—building trust, cultivating passion, and growing the fanbase through authentic engagement. You’re passionate about creating fan connections that extend beyond the game and designing programs that strengthen supporter groups, deepen loyalty, and guide fans through the marketing funnel while supporting ticketing, partnerships, and experiential activations. You’re a strategic thinker who can leverage fan insights to develop, execute, and optimize cross‑channel initiatives and campaigns that drive business objectives—from identifying key growth audiences to achieving measurable outcomes. Success Criteria Deliver measurable growth in fan engagement, supporter culture, and database expansion by leveraging data and insights to design, implement, and optimize strategies that attract, convert, and retain priority fan segments. Success is defined by growth in fan engagement metrics, improved supporter perception, increased participation across fan programs, and alignment with revenue‑generating initiatives such as ticketing, partnerships, and experiential activations. Duties & Responsibilities Data‑Driven Fan Growth Strategy: Partner with Marketing Operations, Ticketing and Partnerships to analyze fan data and behavioral insights that inform audience segmentation, opportunity identification and growth strategies across the fan lifecycle – from awareness to advocacy. Segment & Insight Development: Identify and prioritize key fan segments (e.g., emerging audiences, lapsed fans, multicultural communities, youth) and develop targeted initiatives to drive measurable reach & engagement, loyalty, and improved data quality within each. Continuously evaluate performance using data dashboards and KPIs. Supporter Culture Elevation: Serve as the primary club liaison for supporter group relations, collaborating closely with leadership to strengthen relationships, enhance perception, and ensure supporter culture reflects the inclusive, passivate spirit of the Rapids. Develop and measure programs that celebrate supporter traditions and amplify their voice and perception across platforms. Program Design & Optimization: Develop and execute fan development campaigns that integrate with ticketing, partnerships and experiential initiatives. Using insights to test, measure and refine programs that enhance conversion, retention and lifetime value. Partnership & Sponsorship Integration: Collaborate with corporate partners and community organizations to create co‑branded initiatives, activations, and sponsorship opportunities that enhance fan experience and deliver measurable impact. Community Connection & Grassroots Engagement: Build authentic relationships with community leaders, nonprofits, and fan networks to expand reach among key segments and drive local market engagement through on‑the‑ground activations and events. Cross‑Functional Collaboration: Partner with internal departments to align fan development efforts across marketing, community and business objectives – ensuring consistent data capture, shared insights and unified fan messaging. Measurement & Reporting: Define and track success metrics for all fan development programs, including growth in database size, engagement rates, supporter satisfaction, and conversion metrics. Produce regular insights that translate into actionable recommendations. Brand Alignment & Culture: Ensure all fan development efforts reflect the Rapids brand purpose statement, voice and values while fostering inclusivity, pride and connection among fans and supporters. Industry Immersion: Stay informed on fan engagement trends, technologies, and best practices across sports and entertainment to identify new opportunities for growth, measurement and innovation. Event Management & Operational Support: Assist Marketing Operations and the Foundation team on all club and fundraising events. Execute other projects and duties as assigned to advance the club’s mission of putting fans at the heart of everything we do. Working Conditions & Physical Demands Typical office conditions Ability to work nights, weekends, including standing at sporting or other events for extended periods of time Occasional travel to other markets for league meetings, client entertainment, and other related business development activities. Required BS/BA/Other degree in field or related field 2+ years’ experience in field or related field Applicants must meet minimum qualifications at the time of hire Preferred Bilingual Spanish and English Professional, collegiate, and/or community relations/marketing or fan engagement experience Comprehensive understanding of customer segmentation and how to address different needs of each consumer group Strong organizational and critical thinking capabilities, particularly in the stewardship of balancing multiple simultaneous programming strategies Excellent customer service skills Ability to work within a team and foster good working relationships Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards Ability to work non‑traditional hours, including nights and weekends Compensation Base salary: $62,500 Benefits Include 12 Paid Company Holidays Flexible work policy (Hybrid) Health Insurance (Medical, Dental, Vision) Paid Time Off (PTO) Life Insurance Short and Long‑term Disability Health Savings Account (HSA) Flexible Spending plans (FSAs) 401K with Employer Match Equal Employment Opportunity Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 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