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Market Sales Manager

Cooperidge Consulting Firm

Market Sales Manager

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut market.

This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.

Job Responsibilities

  • Brand Portfolio Management: Direct the company's brand presence within the Connecticut market, ensuring visibility and growth in all account types.
  • Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution.
  • Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of marketing assets and Point-of-Sale (POS) materials.
  • Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations.
  • Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all accounts.
  • Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational success.
  • Strategic Reporting: Provide consistent feedback and reporting on in-market performance, competitor activity, and growth opportunities.
Cooperidge Consulting Firm
Vacancy posted 4 days ago
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