Marketing Specialist

Job Description

Job Description

JOB DESCRIPTION: MARKETING SPECIALIST

ABOUT DECISELY:

At Decisely, we are on a mission to revolutionize the InsurTech industry by delivering innovative benefits, compliance, and HR solutions that genuinely make a positive difference for our clients and our organization. As a client-centric company, we are deeply committed to delivering exceptional customer service and building strong, lasting relationships with our clients. We seek passionate, service-driven individuals who share our dedication to putting clients first. We believe in creating a workplace where everyone feels valued, empowered, and inspired to bring their best selves to work, while contributing to a service-oriented environment that ensures our clients' success.

POSITION SUMMARY:

We are seeking a versatile and results-driven Marketing Specialist to join our fully remote team. This role is ideal for a creative and analytical marketer who thrives in a collaborative environment and can manage the full lifecycle of marketing initiatives—from ideation to execution to performance analysis.

You will help lead multi-channel marketing campaigns (such as email, digital advertising, paid media, and content marketing) with a strong focus on HubSpot marketing automation. You’ll collaborate with sales and product teams to align marketing activities with business goals, driving measurable results in brand awareness, lead generation, and client engagement.

KEY RESPONSIBILITIES:

Campaign Management & Execution

• Plan, develop, and execute integrated marketing campaigns across email, digital advertising, social media, and paid media channels.
• Write compelling marketing copy for emails, landing pages, ads, and campaign collateral.
• Coordinate campaign calendars, deadlines, and deliverables to ensure timely execution.

Email Marketing & Automation

• Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns.
• Build and optimize automated workflows for lead nurturing, onboarding, and re-engagement.
• Monitor deliverability, engagement, and conversion metrics to improve performance.

Digital & Paid Media

• Help manage digital advertising campaigns across Google Ads, LinkedIn, Meta, and other platforms.
• Develop and optimize ad creative, targeting parameters, and bidding strategies.
• Track ROI and adjust campaigns to maximize efficiency and impact.

Content & Marketing Support

• Collaborate with internal teams to support blog posts, newsletters, and social media content as needed.
• Ensure messaging aligns with brand voice and visual identity.
• Support the creation of sales enablement materials and event activations as needed.

Collaboration & Cross-Functional Support

• Partner with Enterprise Sales & Inside Sales to align marketing efforts with lead generation and revenue targets.
• Work with design, marketing, and product teams to ensure high-quality campaign assets.
• Provide input on marketing technology improvements, processes, and integrations.

REQUIRED QUALIFICATIONS

Education, Experience & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 3–7 years of experience in marketing, preferably in B2B or SaaS environments.
• Insurance or healthcare-related experience a plus.
• Proven hands-on experience with ActiveCampaign and HubSpot Marketing Hub (email automation, workflows, CRM integration).
• Strong copywriting, editing, and content creation skills.
• Familiarity with paid media platforms (Google Ads, Meta, LinkedIn) and campaign optimization.
• Data-driven mindset with experience in analytics and reporting (Salesforce experience a plus).
• Self-motivated, organized, and comfortable working in a fully remote environment.
• Ability to work in a fast-paced environment.

CORE COMPETENCIES:

• Campaign Strategy & Execution
• ActiveCampaign and HubSpot Email Marketing
• Salesforce & CRM Management
• Copywriting & Messaging
• Paid Media Optimization
• Analytics & Data Interpretation
• Project Management
• Creative Problem Solving
• Collaboration & Communication

WHAT SUCCESS LOOKS LIKE:

Success in this role is defined by execution, impact, and ownership. You don’t just support marketing—you make it happen and make it better.

You will be successful if you:

• Consistently deliver campaigns that drive engagement, leads, and measurable ROI
• Take full ownership of your work—from idea through execution to optimization
• Leverage data to continuously improve performance and efficiency
• Operate with speed, precision, and a strong attention to detail
• Act as a trusted, responsive partner to Sales and cross-functional teams
• Step in, figure it out, and move work forward without waiting for direction

This is a role for someone who thrives on doing, improving, and delivering results.

Must Haves:

• Strong in email marketing
• Experience with HubSpot (we love advanced)
• Experience with digital campaigns
• Strong in lead generation
• Strong in data analytics

Nice to Haves:

• Marketing generalist experience
• Copywriting/content writing
• Willingness to help: programs, events, social

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. Camera presence is required for most all meetings. Ability to travel independently to clients; some air travel may be required. To foster collaboration and team spirit, and although this is primarily a remote position, there is occasion when you will be required to come into the office for meetings and team building activities as well as travel to our various offices for meetings and team building activities.

WORK ENVIRONMENT & ENVIRONMENTAL CONDITIONS:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. There is no or very limited exposure to physical risk.