Marketing Coordinator
Vir Healthway
We are seeking a Marketing Coordinator to support execution of regional marketing initiatives across the Americas, primarily the U.S. This role translates global strategies into impactful campaigns, events, and communications. You will work in a matrix environment, partnering with sales, product, and regional teams to ensure consistent branding and efficient marketing operations. Ideal candidates have experience in industrial or automation-focused B2B environments and thrive in hybrid, fast-paced settings.
Responsibilities:
- Execute B2B campaigns across digital marketing channels , events, and internal communications
- Coordinate with cross-functional teams (sales, product, regional stakeholders)
- Support trade shows and events including logistics and post-event follow-up
- Develop and maintain marketing collateral , presentations, and content assets
- Manage CRM systems and support marketing automation tools (Salesforce, HubSpot, Marketo, Eloqua)
- Maintain Digital Asset Management (DAM) platforms and collaboration tools
- Track campaign performance using marketing analytics and prepare reports
- Assist with budget tracking, invoice processing, and compliance with brand guidelines
- Bachelor's degree in Marketing, Business, or related field
- 2-5 years of B2B marketing or marketing operations experience
- Hands-on experience with CRM platforms , email marketing , and campaign execution
- Proficiency in Microsoft Office (Excel, PowerPoint)
- Strong organizational, communication, and stakeholder management skills
- Experience in industrial, manufacturing, or automation marketing preferred
- Knowledge of digital analytics and campaign reporting
- Fluent in English; Spanish/Portuguese is a plus
- Ability to work hybrid near Alpharetta, GA
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