Personal Injury Law Firm Marketing/Social Media Coordinator

Job Description

Job Description

About the Role:

Lawson Law Firm PC is looking for a creative and driven Marketing/Social Media Coordinator to join our growing personal injury law firm in Lawrenceville, GA. We are looking for a person who can shape the voice and online presence of our law firm. Candidate must be passionate about storytelling, digital marketing, and making a real impact, creative, and have unique ideas to create growth and attract clients.

Responsibilities:

• Develop, manage, and schedule engaging content across social media platforms including Facebook, Instagram, LinkedIn, and TikTok
• Create compelling marketing materials, graphics, and videos that highlight the firm's personal injury practice areas and client success stories
• Monitor and respond to social media comments, messages, and reviews to maintain a strong online reputation
• Plan and execute digital marketing campaigns, including paid social media advertising and Google Ads
• Track and analyze marketing metrics and KPIs to optimize campaign performance and report results
• Manage website content updates and support SEO strategies to drive organic traffic
• Coordinate community outreach, sponsorships, and local events to build brand awareness

Requirements:

• 1-3 years of experience in social media management, digital marketing, or a related field
• Proficiency with social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and graphic design tools (e.g., Canva, Adobe Creative Suite)
• Strong copywriting and communication skills with an eye for engaging, on-brand content
• Experience with paid social media advertising and Google Ads is a plus
• Basic understanding of SEO best practices and website content management
• Connect the firm with community oritented events
• Help promote the firm beyond internet marketing
• Experience in legal marketing or a professional services environment is preferred
• Highly organized, self-motivated, and able to manage multiple projects simultaneously
• Associate's or Bachelor's degree in Marketing, Communications, or a related field preferred

About Us:

Lawson Law Firm PC is a dedicated personal injury law firm based in Lawrenceville, GA, committed to fighting for the rights of injured individuals and their families. Our clients trust us to deliver results, and our team is passionate about making a difference in people's lives during their most challenging moments. We foster a collaborative, supportive work environment where every team member plays a vital role in our mission and success.