Digital Marketing & Website Manager (Hands-on)

Job Description

Job Description

Job Title: Digital Marketing & Website Manager (Hands-on)

Location: 12505 E 55th Street, Tulsa, OK - On Site

Job Type: Full-time

Position Summary

We are seeking a highly skilled, hands-on Digital Marketing & Website Manager to own our online presence from top to bottom. This is a technical and creative role focused on execution, not team management. You will be responsible for creating, implementing, and optimizing all digital marketing campaigns, managing our website content and functionality, and analyzing performance data to drive growth. The ideal candidate is a "full-stack" marketer—comfortable building a landing page in a CMS, setting up paid ads, and optimizing SEO simultaneously.

Core Responsibilities (No Direct Reports)

1. Website Management & Optimization

• CMS Administration: Act as the primary administrator for the company website (e.g., WordPress, Webflow, Shopify), creating new pages, editing content, and managing layouts.
• Web Performance: Monitor site speed, usability, and responsiveness, applying updates and optimizing for conversion rate optimization (CRO).
• Technical SEO: Implement on-page SEO best practices (metadata, schema markup, image optimization) to improve organic search rankings.
• Integration: Manage website integrations, tracking tags (Google Tag Manager), and API connections to CRM platforms.

2. Marketing & Advertising Campaign Creation

• End-to-End Campaign Management: Plan and execute digital marketing campaigns, including strategy, content creation, and launch across search, social, and display.
• Paid Search/SEM & PPC: Develop, launch, and optimize Google Ads and Microsoft Ads campaigns to drive high-quality traffic.
• Paid Social: Run targeted ad campaigns on LinkedIn, Meta (Instagram/Facebook), and TikTok.
• Email Marketing: Own the email calendar—design, build, and deploy email nurturing sequences and newsletters.
• Content Creation: Draft copy for landing pages, emails, and ads; create basic visual assets using Canva or Adobe tools.

3. Data Analytics & Reporting

• Data Analysis: Utilize Google Analytics 4 (GA4) to analyze user behavior and campaign performance.
• Performance Reporting: Compile regular reports on KPIs (ROI, CPA, conversion rates) and provide actionable insights for improvements.
• A/B Testing: Conduct experiments to optimize landing page performance and ad creatives.

Key Qualifications

• Experience: 3–5+ years in a hands-on digital marketing or website management role.
• CMS Expertise: Proficient in WordPress, Webflow, or similar CMS platforms.
• Marketing Tools: Advanced proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Analytics: Google Analytics 4 (GA4) and Google Search Console.
• Technical Skills: Basic knowledge of HTML/CSS for troubleshooting and customization.
• Content: Proven ability to create compelling marketing copy and basic design assets.
• Analytical: Strong ability to translate data into actionable insights.

Why This Role?

• Direct Impact: You have an opportunity to work with a small collaborative group where your creativity and skills directly drive lead generation and revenue.

Chinook Medical Gear is a veteran-owned, minority-owned small business that provides custom medical solutions for the harshest environments.
Since 1992, Chinook Medical Gear Inc. has specialized in outfitting government agencies, military units, private military contractors, corporations, adventure companies and individuals with the latest medical technology.

Company Description

Chinook Medical Gear is a veteran-owned, minority-owned small business that provides custom medical solutions for the harshest environments.\r\nSince 1992, Chinook Medical Gear Inc. has specialized in outfitting government agencies, military units, private military contractors, corporations, adventure companies and individuals with the latest medical technology.