Marketing Assistant/Analyst 3

Your Role


The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Member Acquisition Sr. Specialist! This role will report to the Premier Accounts Marketing Manager and works in close partnership with our Marketing Strategy team located throughout California. This role is execution-focused and will support the delivery of client-specific campaigns and digital experiences with the marketing leads


Your Work


In this role, you will:

• Enhance the open enrollment experience with digital tools - Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience. This includes maintaining and updating microsites, uploading content, and ensuring accuracy and alignment with brand standards.
• Support writing and editing consumer-friendly digital and print communications (emails, flyers, microsites, presentations) based on direction from marketing strategists.

• Support client-specific member (B2B2C) communications for Cross's largest employer groups - Support the development and execution of marketing strategies and communications that resonate with members and prospects to drive membership growth. Be knowledgeable of large groups' product offering and collaborate with other Marketing leads to deliver best in class communications that focuses on the consumer.

• Support execution of client-specific member marketing acquisition campaigns - Manage multiple campaigns and projects simultaneously by deadline and on budget. Responsibilities include submitting and managing JIRA/Workfront ticket, redlining and QA'ing creative assets (emails, print, web, and tracking timelines and deliverables across multiple projects

• Partner with internal and external audiences - This includes the creative, account management, digital, legal and communications governance teams to ensure clear requirements, timely execution, and smooth delivery of campaign assets to meet business and membership growth goals.

• Support campaign performance tracking and reporting - Pull campaign metrics (email, microsite, etc.), assist with reporting, and ensure proper use of tracking tools (e.g., UTM codes, campaign IDs). This could include supporting marketing operations and campaign execution through maintaining documentation, and ensuring deliverables are completed accurately and on time.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 5 years of experience in digital marketing (websites, email, social, etc.)
• At least 2 years of health insurance experience strongly preferred
• 2-5 years copywriting experience with an agency or brand
• Requires excellent project management and organizational skills, detail oriented, and can manage multiple projects in a fast-paced environment
• Must have stellar communication (both written and verbal) skills, interpersonal skills and the ability to collaborate with cross-functional teams, such as creative and marketing teams, account managers, and external partners
• Ability to work independently and is looked to by others for subject matter expertise, direction, and resolution of problems
• Leverages data to optimize campaigns and recommend KPIs (key performance indicators) and metrics to meet goals and objectives and reports. Report campaign progress against goals and relevant marketing metrics to management
• Excellent analytical and quantitative skills, with ability to use advanced features of Excel, PowerPoint, and Word
• Experience with HTML and video editing a plus
• Embraces change, embodies continuous improvement thinking, and exemplifies agile principles in day-to-day activities