Marketing Manager

Job Description

ONIVERSE (Falconeri, Calzedonia, Intimissimi) is looking for a dynamic Marketing Manager for Intimissimi brand to join its headquarters in New York, NY!

Job Title: Marketing Manager - Intimissimi

Department: Marketing

Reports to: Marketing Director

Location: NY Office

Direct Reports: None

FLSA: Exempt

Annual Salary: $125K-$130K USD

As the Marketing Manager for Intimissimi, you will play a key role in driving the brand's marketing initiatives across the U.S. market. Working closely with the Marketing Director, you will lead the planning and execution of 360° marketing campaigns across retail, digital, influencer marketing, PR, out-of-home (OOH), and experiential touchpoints.

You will ensure that global brand strategies are successfully adapted to the U.S. market, delivering creative, cohesive, and impactful campaigns that strengthen brand awareness, customer engagement, and commercial performance.

Responsibilities:

Integrated Campaign Strategy & Execution

● Lead the planning and execution of integrated 360° marketing campaigns across digital, social, CRM, e-commerce, retail, OOH, and other key channels.

● Align campaign planning with go-to-market (GTM) timelines, brand objectives, product launches, and commercial priorities.

● Support the Marketing Director in developing and maintaining the annual marketing calendar, identifying opportunities to strengthen Intimissimi's positioning in the U.S.

● Monitor campaign performance and identify opportunities for optimization.

● Manage assigned marketing budgets, ensuring effi cient allocation, accurate tracking, and monthly reconciliation.

Retail Events & Experiential Marketing

● Lead the planning and execution of Intimissimi retail events, store openings, pop-ups, and experiential activations across the U.S.

● Oversee event production, including creative concepts, budgets, logistics, vendor management, and on-site execution.

● Collaborate with internal teams and external partners to deliver impactful, on-brand experiences.

● Evaluate event performance and identify opportunities for future activations.

Influencer Marketing, PR & Brand Partnerships

● Lead Intimissimi's U.S. infl uencer marketing strategy and execution, with the support of the Infl uencer Marketing Coordinator.

● Oversee infl uencer collaborations, including talent selection, negotiations, content briefs, approvals, and campaign execution.

● Manage PR and infl uencer agency relationships, overseeing media outreach, press opportunities, and talent engagement.

● Identify and develop strategic brand partnerships and collaborations that strengthen Intimissimi's visibility and cultural relevance in the U.S.

● Monitor press coverage, infl uencer performance, and campaign results to evaluate impact and optimize future initiatives.

Cross-Functional Collaboration & Project Management

● Act as a key liaison between Marketing, E-commerce, Retail, Commercial, and HQ teams to ensure seamless coordination and timely execution of marketing initiatives.

● Collaborate with HQ production teams to establish clear deadlines and delivery schedules for U.S. marketing materials and global campaign assets.

● Coordinate retail marketing needs, including window displays, in-store signage, barricades, serigraphies, and promotional materials.

● Develop briefs and supporting documents to align internal stakeholders and external agencies on campaign objectives and deliverables.

● Oversee project timelines and approval processes to ensure efficient execution across channels.

Qualifications:

● Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

● Minimum of 5 years of progressive marketing experience, with previous experience in the fashion and/or beauty industry required.

● Proven experience in developing and executing integrated 360° marketing campaigns across digital, retail, influencer marketing, PR, and experiential channels.

● Strong understanding of the U.S. market, consumer behavior, marketing trends, and brand positioning within the fashion and beauty industries.

● Hands-on experience managing influencer marketing initiatives, PR agencies, brand partnerships, and external vendors.

● Demonstrated experience in planning and executing retail events, brand activations, product launches, and experiential marketing initiatives.

● Strong project management and organizational skills, with the ability to manage multiple priorities, budgets, and deadlines in a fast-paced environment.

● Analytical mindset with experience tracking marketing KPIs, evaluating campaign performance, and identifying opportunities for optimization.

● Excellent communication, interpersonal, and stakeholder management skills, with the ability to collaborate effectively across cross-functional and international teams.

● Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

● Proactive, creative, results-oriented, and hands-on approach, with strong problem-solving skills and attention to detail.

How we do it:

• Open Minded

• Pragmatic

• Authentic

• Passionate

• Dynamic

• Team Player

Oniverse was founded in 1986 close to Verona, Italy with the aim to create a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. Little more than thirty years later, Oniverse boasts more than 5,600 shops throughout the world with different brands such as Calzedonia, Intimissimi, Falconeri and Tezenis. The success of Oniverse is the result of a number of factors: the huge range of products, the particular attention paid to fashion and the unbeatable quality-price ratio. These are some of the features that have enabled Oniverse to satisfy even its most demanding customers.