Program Manager

Program Manager, Agency Marketing

The contractor will accelerate the stand-up and execution of client's Agency Recognition program, beginning with Agency-Level Certification. This role is critical to launching a scalable framework for agency recognition, unlocking incremental revenue, and positioning client competitively within the agency ecosystem. The contractor will own program design, management, and execution, collaborating cross-functionally to ensure operational excellence and measurable impact.

Responsibilities:

• Manage end-to-end program operations, including intake workflows, scoring/validation processes, approval documentation, and communications with internal stakeholders.
• Define and manage program milestones, governance structure, and project timelines, ensuring all stakeholders remain aligned on deliverables and dependencies.
• Serve as the central point of contact between cross-functional teams (Legal, Data, GTM Ops, Sales, PMM) to drive accountability and surface blockers early.
• Partner with relevant teams to operationalize certification logic, ensure data integrity, and create scalable systems for tracking agency performance and compliance.
• Develop reporting cadences and dashboards that provide visibility into progress, agency adoption, and impact metrics for leadership reviews.
• Create and manage program documentation, including SOPs, process maps, and readiness checklists to support future scalability.
• Coordinate internal enablement, supporting sales, marketing, and operations teams with guidance, FAQs, and resources as the program evolves.
• Monitor program performance and synthesize insights to recommend optimizations for future phases of Agency Recognition.

Basic Qualifications:

• 6+ years of experience in program design and project management, ideally within marketing, education, or agency ecosystems.
• 4+ years of experience supporting revenue growth initiatives in a digital marketing environment.
• 2+ years of proven collaboration with cross-functional operations, legal, and product marketing teams
• 2+ years of experience building dashboards and reporting on program metrics.

Preferred Qualifications:

• Strong organizational skills for managing intake, communications, and tracking.
• Capacity to execute manual, detail-oriented processes with operational intensity.
• Prior experience with agency certification or recognition programs.
• Familiarity with scalable frameworks for partner or agency engagement.
• Knowledge of competitive agency programs (Google, Meta, Microsoft).
• Comfort with ambiguity and ability to establish new operational models.

Suggested Skills:

• Program Design
• Project Management
• Cross-functional Collaboration
• Data Analysis & Reporting
• Operational Execution