Fractional Growth Marketing Lead

We’re looking for a Growth Marketing Lead to own the strategy and execution of cross-platform marketing campaigns that drive adoption of Project Healthy Minds’ digital mental health marketplace. This role turns awareness into action by translating product updates, research, partnerships, and cultural moments into coordinated campaigns that increase traffic and marketplace usage. You will manage our cross-platform content calendar, create platform-native storytelling, and grow engagement across social platforms. In parallel, you’ll build the analytics foundation that enables smarter decisions by creating dashboards, analyzing performance, identifying opportunities, and carrying them into action. This is a hands‑on role for a scrappy, strategic operator who can move fluidly from planning to execution. You’ll partner closely with our creative and design team to bring campaigns to life while owning cross‑channel marketing orchestration. This role reports to the Senior Advisor & Chief Marketing Officer and works closely with leadership, creative, product, and partnerships teams. This role will work in close partnership with team members contributing to social and campaign efforts, helping connect their work to coordinated growth strategies and measurable outcomes. HOW YOU’LL CONTRIBUTE: Lead strategy and execution of cross-platform campaigns driving impressions and marketplace adoption Develop channel plans and content calendars aligned to reach and traffic goals Create and publish platform-native social content in collaboration with PHM’s creative team Translate product updates, research, and partnerships into coordinated marketing moments Grow and engage PHM’s social community Build and maintain a practical cross‑channel performance dashboard Conduct regular performance analysis and identify opportunities to improve reach and conversion Partner with the Creator & Talent Partnerships Lead to amplify traffic‑driving collaborations Support email marketing initiatives as needed OUR IDEAL CANDIDATE: Demonstrated track record developing and executing cross‑channel marketing campaigns Strong content strategy and calendaring experience; hands‑on social media management required Excellent copywriting skills and ability to create compelling, platform‑native content Strong digital marketing analytics fluency; comfortable building dashboards and translating data into decisions Experience collaborating closely with creative and design teams Experience with email marketing strategy and execution preferred Familiarity with using AI tools to support marketing strategy, content creation, and performance analysis preferred Ability to operate independently in a lean, fast‑moving environment Passion for mission‑driven work The hourly rate for this role is between $80 and $100, depending on experience, skills, and other relevant considerations. #J-18808-Ljbffr