Director, Strategic Planning

Agency: Weber Shandwick Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: Who We Are Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service, creativity, collaboration, and our people. We engage stakeholders in new and creative ways to build brands and reputations that last. About the Role Weber Shandwick is seeking a bright, motivated, and creative Director of Strategic Planning to join our team. In this role, you will act as the strategic engine for a diverse range of government, trade association, non-profit, and corporate accounts, fueling their brand positioning and creative strategies. You will drive day-to-day creative strategy for key clients—including a major consumer-facing government brand—across both social and earned media. This position is tied to our Washington, D.C. office, and D.C. area residency is highly preferred. About You You are an amazing creative thinker with a deep passion for politics, business, and social impact. Endlessly curious about consumer mindsets and the drivers of behavior change, you possess a savvy understanding of political nuances. You are a natural storyteller who relishes finding just the right words to make a point, able to frame complex problems, uncover succinct “ah-ha” insights, and explain what it all means in a simple, compelling narrative. Open-minded, inclusive, and empathetic, you can seamlessly work across diverse media platforms and quickly pivot to adapt to the unpredictability of today’s fast-changing political and cultural environments. What You'll Do Creative & Brand Strategy: Drive the day-to-day creative strategy for key accounts, crafting brand narratives, creative briefs, and messaging frameworks that serve as a true "north star" for client communications. Insight Generation & Research: Assist in the crafting and evaluation of primary quantitative and qualitative research to segment audiences, identify influencers, and uncover actionable insights. You will also write discussion guides and synthesize primary research findings. Cultural & Political Intelligence: Read continuously to maintain a deep understanding of fast-moving political and cultural issues, leveraging emerging events and insights to proactively reshape client assignments. Campaign Strategy & Storytelling: Translate performance data, emerging cultural trends, and real-time insights into actionable strategy, proactively re-shaping and optimizing client assignments. You will build and deliver clear, high-impact client reports and presentations that drive decision-making. Data & AI Integration: Seamlessly integrate Weber Shandwick’s proprietary Google-based AI tools into your daily workflow and leverage industry-standard subscription data tools (e.g., MRI, Talkwalker, Mintel) to inform and validate your strategies. Cross-Functional Collaboration: Actively contribute to client meetings, creative brainstorms, and strategy sessions while cultivating fruitful relationships with creative and digital strategists, research/analytics experts, and account teams. What You'll Bring Basic Qualifications: Proven professional experience in strategic planning, creative strategy, or account planning, ideally within an agency setting. Demonstrated experience developing brand narratives, messaging frameworks, and cross-platform creative strategies (specifically across social and earned media). Hands-on experience with primary and secondary research, including writing discussion guides and synthesizing qualitative/quantitative data. Familiarity leveraging consumer data platforms and social listening tools (such as MRI, Talkwalker, Mintel). Competencies: Analytical Storytelling: The ability to frame a problem, develop succinct “ah-ha” insights, and translate complex data into a simple, compelling story. Political & Cultural Savvy: A deep passion for and understanding of the nuances of politics, business, cultural and social impact. Curiosity & Empathy: An open-minded, inclusive, and empathetic approach, driven by an endless curiosity about consumer behavior and mindsets. Agility: The ability to pivot quickly and seamlessly navigate the unpredictability of fast-changing political and cultural environments. Future-Forward Mindset: A proactive willingness to adopt and integrate emerging AI technology into your daily workflow.

$100,000 USD - $125,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.