Associate Manager, Brand Integrations

Job Overview

The Associate Manager of Brand Integrations supports the translation of brand strategies into market-facing programs and activations. This role focuses on contributing to the execution of brand positioning strategies through key retail initiatives, brand partnerships, consumer activation events, and other high-visibility activations. This individual works within cross-functional teams to help ensure these efforts are integrated into the broader marketing and commercial ecosystem, while developing foundational skills in brand strategy, consumer insight, and activation excellence.

Role based in Frisco, TX

Summary

• Combines eagerness to learn with strong execution capability and growing strategic thinking
• Expertise in retail knowledge, shopper and consumer insights, and cross-functional collaboration
• Demonstrates authentic passion for the consumer mindset through curiosity about behaviors, trends, and cultural movements
• Contributes meaningfully to brand integration programs while building foundational competencies
• Shows up with drive to learn and contribute, developing judgement through experience and mentorship, and building influence through reliability and preparation
• Supports the elevation of integration into brand-building moments by contributing insights, ensuring quality execution, and connecting work to business impact
• Learns by doing, asks great questions, and demonstrates potential to grow into more strategic brand integration roles
• Makes the team more effective through consistent execution, positive attitude, and willingness to tackle new challenges

Responsibilities

Brand Strategy & Planning

• Synthesizes complex information, identifies patterns, and anticipates future marketplace shifts
• Contributes to Tentpole program plans that position the brand for long-term competitive advantage
• Uses compelling, data-driven storytelling to align stakeholders and partners around a shared vision
• Evaluates opportunities against objectives and long-term brand strategy

Brand Building & Equity Creation

• Pushes beyond conventional thinking and tactical approaches to imagine fresh, culturally relevant brand experiences
• Brings intellectual curiosity and creative courage to challenge teams toward breakthrough ideas
• Ensures visual identity, tone, and messaging consistency across all executions

Consumer & Category Fluency

• Obsessively curious about evolving behaviors, cultural movements, and category dynamics
• Distinguishes between shopper insights (in-moment purchase drivers, path-to-purchase, retail dynamics) and consumer insights (lifestyle attitudes, brand relationships, usage occasions)
• Basic understanding of traditional grocery, club, convenience, e-commerce, and DTC channels
• Stays close to current and future trends — cultural, technological, and generational shifts

Integrated Communications Planning

• Creative thinking: Constructs briefs that unlock breakthrough work, not constrain it; giving creative partners both strategic clarity and imaginative permission
• Thinks across touchpoints: paid, earned, owned media, retail activation, digital, experiential

Leadership & Influence

• Orchestrates alignment across creative, media, sales, shopper marketing, finance, legal, insights, and external partners
• Communicates effectively across a diverse stakeholder group through clarity of thought and consistent follow-through
• Earns trust by being organized, prepared, and decisive
• Shows up with a point of view, listens generously

Analytical & Financial Acumen

• Builds and defends business cases for Brand Integration investments
• Tracks performance against KPIs, and measures business impact
• Translates post-campaign data into clear insight that informs future investment
• Turns analysis into foresight and into confident financial recommendations

Drive

• Operates with energy, curiosity, and eagerness to learn
• Takes ownership of assigned tasks and delivers them on time
• Demonstrates intellectual curiosity — asks questions, seeks to understand, stays engaged with what's happening in market
• Maintains a positive, solutions-oriented attitude when obstacles arise
• Delivers consistent quality work, even when learning new skills

Judgement

• Developing decision-making skills under guidance from manager
• Learns to assess opportunities using brand strategy criteria
• Asks clarifying questions when faced with ambiguity
• Distinguishes between high-priority and lower-priority tasks
• Knows when to escalate issues versus solve them independently
• Demonstrates sound judgement in day-to-day execution decisions
• Learns from mistakes and adjusts approach based on feedback

Influence

• Building influence skills through preparation, reliability, and positive collaboration
• Communicates clearly and adapts message to different audiences
• Builds genuine relationships across functions through consistent follow-through
• Contributes meaningfully to meetings by coming prepared with relevant inputs
• Learns to advocate for brand perspective respectfully in cross-functional discussions
• Earns credibility through quality work and willingness to support team goals
• Observes and learns from how experienced leaders shape outcomes through influence

Total Rewards

• Salary Range: $76,400-110,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Bachelor’s degree with a major in Marketing or related field
• Minimum 3 years of consumer marketing experience with a Fortune 500 CPG corporation or an advertising/creative agency
• Strong written and verbal communication skills. Experience delivering presentations to senior leadership
• Astute budget management skills

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to ***email_hidden*** in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

Total Rewards

Requirements

Company Overview