Integrated Marketing Manager

Job Title

Brand Partner Manager

Job Description

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

He/she/they will live at the forefront of using data to answer partners' business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is hybrid working onsite at the SBH Support Center, located in Legacy West, Plano TX.

Primary Functions

• Brand and lead brand partner relationships across BSG
• Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches. Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
• Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement: gather brand assets and the uploading process: review of co-op agreement in collaboration with brand partners and the BSG merchandising team; development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
• Create data-driven annual co-op marketing plans to help brand partners achieve their goals. Develop and sell-in marketing plans internally and with brand partners.
• Ensure/ co-op pricing/costs meet expectations of brand partners and internal teams.
• Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
• Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
• Prepare and lead quarterly brand partner meetings.
• Project Management/Brand Partner program growth
• Collaborate cross-functionally with internal teams to insure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
• Results-Driven: Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.

Qualifications

• Bachelor's degree or an equivalent combination of education and experience required
• Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
• Experience building annual marketing plans/programs and strong understanding of marketing
• Proficient in Marketing and Communication Brief writing and Creative Brief writing
• Outstanding verbal and written communication skills
• Strong project management and planning skills
• Natural problem solver, solutions oriented, bold and inspiring leadership qualities, proven track record of strong partnerships with stakeholders
• Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus
• Effective negotiation and problem solving skills required
• Flexible and ability to multi-task- can work within ambiguous, fast moving environment

Competencies/Attributes

• Customer centric, brand steward
• Flexible and Agile Adapter: Ability to navigate complexity
• Proactive- ability to take the lead and initiative
• Solutions-oriented
• Resourceful and adaptable
• Poised, composed, credible, good judgement
• Dependable

Compensation and Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Working Conditions /Physical Requirements

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

Job Info

• Job Identification 49020
• Job Category 1MK - Marketing
• Locations Plano, TX, United States