Vice President, Direct Marketing & Peer-to-Peer Fundraising

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President, Direct Marketing & Peer-to-Peer Fundraising based in the United States. As Vice President, Direct Marketing & Peer-to-Peer Fundraising, you will lead strategies that expand individual giving and build sustainable fundraising programs for a mission-driven nonprofit supporting military and veteran-connected families. You’ll oversee multichannel direct marketing, donor acquisition and retention, and innovative peer-to-peer campaigns that mobilize volunteers, ambassadors, and community members. Combining strategic leadership with a strong focus on measurable performance, you’ll set revenue goals, optimize campaign investments, and turn data into actionable insights. You’ll work closely with Marketing, Development, and chapter teams to create cohesive donor journeys and strengthen long-term supporter relationships. This leadership role offers the opportunity to scale grassroots fundraising, develop high-performing teams, and deliver meaningful community impact. The position follows a hybrid model in the Washington, D. C. metropolitan area and includes several overnight trips each year for organizational gatherings and fundraising events. Accountabilities - Lead the multichannel direct marketing strategy across direct mail, email, digital advertising, SMS, and other mass-market channels, covering donor acquisition, retention, reactivation, and giving upgrades. - Establish annual fundraising revenue targets, budgets, and performance benchmarks for direct marketing and peer-to-peer programs. - Use segmentation, A/B testing, campaign analytics, and return-on-investment analysis to guide channel investment, test new approaches, and scale successful campaigns. - Manage external marketing vendors and agencies, ensuring high-quality delivery, timely execution, and cost-effective results.

- Monitor donor acquisition costs, retention rates, campaign performance, and lifetime donor value, adjusting strategies to improve fundraising outcomes. - Develop donor pathways that encourage first-time contributors to become recurring donors and progress toward mid-level and major giving. - Design, launch, and scale peer-to-peer fundraising initiatives, including team campaigns, individual fundraising, do-it-yourself campaigns, and ambassador programs. - Collaborate with Marketing to create compelling campaign materials, fundraising pages, and participant communications. - Develop training resources, toolkits, and playbooks that help volunteers, ambassadors, and chapter leaders fundraise effectively. - Set and monitor recruitment, fundraising, and retention goals for peer-to-peer participants, using visible performance dashboards and recognition programs to motivate engagement. - Experiment with new grassroots fundraising concepts, expand successful initiatives, and discontinue underperforming approaches. - Convert peer-to-peer participants and donors into long-term supporters through targeted follow-up and direct marketing. - Lead, coach, and develop staff, establishing clear priorities, performance expectations, accountability, and opportunities for professional growth. - Build a collaborative, high-performing team culture that supports distributed fundraising leaders and promotes initiative, ownership, and continuous improvement. - Coordinate with Marketing and Communications, Chapters and Programs, and other development functions to align donor messaging and fundraising activities with broader revenue goals. - Oversee CRM tracking, data integrity, revenue pacing, and reporting for chapter and peer-to-peer fundraising activity. - Provide regular performance updates, donor retention analysis, and revenue forecasts to the Chief Development Officer and, as needed, the Board.