Product Marketing Manager

Who you are 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning Experience across digital and traditional marketing channels A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation A creative mindset and a passion for designing campaigns that win customers A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges Strong business judgment and initiative, comfortable solving strategic problems in real time Curious about technology, and interested in 3D printing Experience marketing in the dental, medical device, or lab equipment industry A background as a dental professional (dentist or dental technician) who moved into marketing A technical, STEM, or life sciences background (a plus, not a requirement) What the job involves We're looking for a Product Marketing Manager to own marketing for our Dental business and drive adoption of our 3D printers, materials, and software across the dental industry This is an end-to-end marketing role You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business If you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands‑on execution make a visible difference Lead go-to-market and product launches for new dental hardware, software, and materials Build positioning and messaging that connects market and technology trends to dental personas and use cases Partner with leadership to shape and execute the dental marketing strategy Plan and run marketing campaigns across email, social media, and other digital and traditional channels Own the content and strategy of the Formlabs Dental website Develop high‑impact content including case studies, workflow videos, website copy, and customer stories Track competitors and adjust positioning as the market shifts Enable direct sales teams and channel partners with sales enablement materials and co‑branded campaigns Promote and demo Formlabs products at conferences, trade shows, and events Collaborate with dental professionals, key opinion leaders (KOLs), and cross‑functional content, creative, events, sales, and product teams Track, analyze, and report on campaign performance to inform future investment #J-18808-Ljbffr Socket.dev