Marketing Automation Specialist

Marketing Operations Specialist

We are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact.

Campaign Execution & Automation

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
• Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
• Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.

Data & Database Management

• Clean, enhance, and import lead, contact, and account lists from events and vendors.
• Clean and segment weekly target lists for our SDR team.
• Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
• Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
• Document all marketing workflows, standard operating procedures, and best practices.

Reporting & Analytics

• Build and maintain dashboards to support analysis of campaign performance and KPIs.

Systems Administration & Integrations

• Manage day-to-day administration and configuration of Pardot and Braze platforms.
• Troubleshoot automation issues, deliverability challenges, and campaign failure.
• Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.
• Manage profiles and permissions sets for the global marketing teams.
• Collaborate with technical Salesforce team on integrations and enhancements.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (e.g., Pardot, Braze, or similar).
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic Salesforce administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and third-party data providers.
• Strong analytical skills and proficiency in Excel.
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.
• Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
• Preferred: US Eastern time zone.

Prometric is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.