Digital Marketing Associate - CWD & BUTET SELLIER

Digital Marketing Associate

LIM Group (Leather in Motion) is a French company specialized in the design, manufacturing, and distribution of luxury and high-performance equestrian saddles. With more than twenty subsidiaries across Europe and North America, LIM Group has established itself as a global leader in the equestrian industry.

Its brands DEVOUCOUX, CWD, BUTET, and ALBION partner with the world's top riders and continuously push the boundaries of innovation, craftsmanship, and performance.

We are currently looking for a Digital Marketing Associate to support the CWD and BUTET brands in North America, based in Wellington, Florida (on-site).

The Digital Marketing Associate will support the development and execution of digital marketing initiatives for CWD and BUTET across North America. Working closely with Global Marketing, Sales, and HR teams, this role will contribute to digital campaigns, social media management, content creation, and brand visibility across digital platforms and major equestrian events.

The ideal candidate is creative, organized, proactive, and passionate about digital marketing and the equestrian industry.

Key responsibilities include:

• Digital Marketing Strategy & Campaign Management
• Execute digital marketing strategies supporting product launches, horse shows, recruitment initiatives, website projects, and business objectives.
• Develop campaign marketing plans, including content calendars, creative direction, photoshoots, interviews, and timelines.
• Coordinate integrated campaigns across social media, email marketing, websites, influencers, and digital partnerships.

• Social Media Management
• Manage CWD and BUTET's social media presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn, including developing content calendars, and publishing engaging organic content.
• Plan, launch, and optimize paid social campaigns.
• Monitor community engagement, track social media performance and ensure brand consistency across all platforms.

• Content Creation & Brand Storytelling
• Capture, edit, and publish photo and video content during horse shows, events, and brand photoshoots.
• Plan and conduct interviews with Saddle Experts, riders, internal team members, and event partners.
• Organize and maintain the company's digital media library
• Build relationships with photographers and videographers to secure high-quality content while managing budgets effectively.

• Influencer & Rider Relations
• Develop relationships with riders, ambassadors, influencers, and brand partners, including identifying and recruiting new influencer partnerships.
• Ensure ambassadors represent the brand in accordance with CWD's brand guidelines.
• Coordinate collaborations, giveaways, and sponsored campaigns.
• Curate and share content from sponsored riders and trainers.

• Graphic Design & Marketing Assets
• Prepare detailed creative briefs for the graphic design team.
• Coordinate production of visuals for campaigns, events, social media, email marketing, and internal communications.

• Sales & HR Support
• Create and manage social media accounts for saddle experts and sales managers.
• Provide training and best practices on social media for saddle experts and sales managers.
• Support recruitment campaigns and sales initiatives through targeted digital advertising.
• Create and manage onboarding email communications for new employees.

Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in digital marketing or social media.
• Strong understanding of digital marketing, social media, and Meta Ads.
• Experience with CRM and marketing automation platforms (HubSpot, Brevo, or similar).
• Working knowledge of GA4, SEO, and email marketing.
• Proficiency in content creation (photo, video, editing) and Canva and/or Adobe Creative Suite.
• Excellent organizational, project management, and communication skills.
• Passion for the equestrian industry and willingness to travel frequently across North America.

Benefits

• Health coverage (medical, dental & vision) 100% paid by the company
• 401(k) plan available with a 4% match
• 2 weeks of vacation per year
• 5 sick days
• Company phone