Senior Brand Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

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Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $122,400 - $171,400

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

We are seeking a dynamic leader to join our Marketing Team. The Senior Brand Manager for In-Store Bakery leads our internal marketing team in developing and delivering against annual business plans for BBU's in-store bakery business: from innovation through activation in market. This individual will work closely with our leadership team, developing and executing strategies for core growth and innovation across our branded and unbranded In-Store Bakery portfolio. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people.

The Senior Brand Manager of In-Store Bakery will lead the marketing plan development and execution of BBU's portfolio of In-Store Bakery brands, including: Goldminer Sourdough, The Cheesecake Factory Brown Bread, and Wholesome Harvest. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage activation in market. In addition, the candidate will create strategic solutions to further develop our unbranded portfolio.


This position reports to the Senior Director of Marketing and has one direct report.


About BBU

Bimbo Bakeries USA (BBU) is the largest commercial baking company in the U.S., delivering fresh, high-quality baked goods to customers and consumers nationwide across retail and away-from-home channels. As part of Grupo Bimbo-the world's largest bakery-BBU combines scale, operational excellence, innovation, and deep customer partnerships to serve shoppers across categories and dayparts.

Our purpose is to Nourish a Better World -bringing delicious and nutritious baked goods and snacks to more tables, more often.

Guided by a deeply humane culture, we value the person, act with integrity, and work together to do what's right for our associates, customers, communities, and planet.

Our portfolio includes many well-known brands such as Bimbo, Entenmann's, Little Bites, Thomas', Arnold, Brownberry, Oroweat, Sara Lee (bread only), Ball Park (buns only), and Artesano-along with growing brands across the Bakehouse division.

About the Artisan Team

The Artisan team is a newly established, high-growth business division within BBU focused on building a differentiated portfolio of artisan brands. We are responsible for brands that show up both in the commercial bread aisle and in the in-store bakery-delivering premium quality, scratch-like experiences, and strong shopper appeal across channels.

The team partners closely with Sales, Category Management, Insights, R&D, Operations, and Supply Chain to define strategy, create an innovation pipeline, and activate brands in-market-from packaging and messaging to shopper marketing and customer sell-in. With an entrepreneurial mindset and a bias for action, the Artisan team moves quickly to capture growth opportunities and scale winning ideas.

Key Job Responsibilities:

• Lead marketing strategic planning, coordination and execution.
• Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
• Development and management of advertising and promotion plan and budget.
• Oversee development of insight-driven innovation pipeline for branded portfolio - managing from concept through launch in market.
• Oversee internal resources and external agencies tasked with creating effective content and campaigns.
• Provide leadership, direction and mentoring to direct reports.
• Work in close partnership with the Business Development and sales team to identify market gaps and growth opportunities, supporting development of collateral for sell stories.
• Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
• Manage budgets and resources effectively.
• Monitor brand performance and track key metrics.
• Available for travel (10%)

Leadership Competencies:

• Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
• Ensures Accountability - Holds self and others accountable to meet commitments.
• Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:

• Bachelor's level degree, preferably in business or marketing. MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
• 10+ years marketing/category management, Consumer Packaged Goods experience preferred
• Experience leading omnichannel programs and cross-category brand partnerships is a plus
• Excellent organizational and communication (written and oral) skills.
• Strong computer skills - MS Office, Excel, PowerPoint
• Experience driving insights from syndicated data (IRI, AC Nielsen, etc.) and primary/secondary research

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.