Content Strategist

Company Description About Walmart: Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of. Job Description Walmart Marketplace's Seller Education team is looking for a seasoned learning and development Content Manager/Writer to oversee our technical content across various platforms. In this role, you will be responsible for putting together a comprehensive strategy for our API instructional content and creating clear, concise, and accurate guides, video tutorials, and manuals to cater to both technical and non-technical audiences of Marketplace sellers and solution providers. You will work closely with GTM, Marketing Ops, Product, Business, Engineering, and stakeholders from other teams to translate complex technical concepts into user-friendly content, aligning the content strategy to the business objectives and initiatives. The ideal candidate is detail-oriented and passionate about producing engaging instructional content that can proficiently train our fast-growing Marketplace seller community on various Walmart solutions and tools. You'll sweep us off our feet if you're: Strategic, visionary, and adept at writing Have experience producing engaging technical content for API solutions Experienced in scriptwriting and instructional design Solution-oriented with a keen eye for detail Effective leader capable of providing guidance to other content creators and agencies Organized and disciplined, with the ability to manage multiple projects concurrently Skilled in simplifying complex subjects through easy-to-follow tutorials and guides Adept at learning new digital tools and solutions swiftly Driven by challenges and ready to engage at Fortune 1 scale Key responsibilities: Content strategy - Collaborate with the Senior Manager of Seller Education to shape the API content strategy and vision for future guides, tutorials, and learning paths. Develop API content style guides and best practices to ensure content consistency. Collaboration - Create cross-functional partnerships and work with subject matter experts to develop, produce, and deliver training resources tailored for our developer & API audiences. Educational content production - Plan and produce top-tier educational resources and content experiences for sellers, including videos, release notes, virtual events, mobile app content, and more. Support new product releases with engaging educational content for Marketplace Learn and Seller Academy. Content setup and maintenance - Setup API content in ContentStack and maintain a library of technical assets. Content audit and research - Audit content regularly to maintain its accuracy/relevancy, conduct in-depth research to identify content gaps and thoroughly understand the products, solutions, and processes that you will be writing about. Content optimization: Measure the effectiveness of the API content and drive on-going optimization to increase seller engagement. Implement best practices for SEO to ensure content is discoverable and drives traffic to our platforms. Operational excellence - Establish a scalable and repeatable process for creating and maintaining training resources. Partner with the Marketing Ops Manager to handle the intake process and project prioritization. Qualifications Minimum Qualifications Bachelor's degree in education, instructional design, communications, English, or a related field Two years of editorial content management or related experience Four years of copywriting experience, preferably in technical writing, developer education, and technical instruction Strong understanding of software development processes and technical concepts Experience with APIs or written API documentation - must be able to submit API writing samples Preferred Qualifications Proven ability to learn processes and platforms quickly Excellent verbal and written communication skills Self-starter with a passion for processes and technical tools Collaborative work ethic as a partnership with stakeholders at all levels is key Ability to adapt quickly in an often ambiguous and fluid environment Experience in creating multimedia content (videos, infographics) to complement technical documentation Understanding of SEO principles and how to apply them to technical writing Experience with managing and publishing content on YouTube and Vimeo is a plus Experience with scriptwriting and editing is a plus Experience with CMS (ContentStack is preferred) This job description reflects the general nature and level of work performed in this role. It is not intended to be a comprehensive list of all duties, responsibilities, and qualifications required for employees in this position. The full job description will be provided during the hiring process. Additional Information At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. #J-18808-Ljbffr