Product Manager

Product Manager

Product Manager Job Introduction Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra! Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide. Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, D-edication, E-njoyment, C-ourage, H-onesty, R-elationships and A-mbition are at the heart of our everyday operations and the way we do business

The Opportunity The Product Manager will lead the strategic planning and execution for a portfolio of specialized pet health products. This role requires strong analytical competencies to drive market expansion, optimize product performance, and ensure data-backed decision-making. This individual will collaborate closely with veterinary professionals, sales teams, and internal/external stakeholders to enhance brand positioning and customer engagement. So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

• Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
• Provide high level data analysis of potential brand opportunities utilizing insights from market research, industry trends, competitive intelligence, customer insights, and understanding of therapeutic areas to develop data-driven marketing strategies with return on investment, adjusting strategies based on analytical insights.
• Strong ability to navigate and lead change, ensuring smooth transitions during product updates, regulatory shifts, or market disruptions.
• Manage both operations and implementation of brand strategies as well as the execution of all 6Ps (Product, Price, Promotion, Placement, POP, Protocol) for the brand.
• Drive consistent execution of product strategies with internal and external cross functional teams.
• Serves as the Voice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians, Consumers, Retail Partners) and deliver best-in-class programs that meet the customer's needs/wants.
• Develops customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
• Gather feedback from the sales, corporate accounts, and retail teams to better understand how customers use the product line and identify which SKUs, collateral, or educational materials may need to be added or removed.
• Coordinate the development of market research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
• Help manage the marketing budget to ensure that financial targets are achieved
• Participate in key national and regional veterinary conferences, helping to coordinate activities and maximize the value gained from these events

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Minimum 5 years previous Product Marketing, Field Sales or relevant work experience, with a minimum of 3 years in a Marketing/Product specific role.
• A bachelor's degree or higher is required.
• Thorough understanding of marketing business processes and fundamentals
• Experience in the animal health sector is preferred.
• Digital marketing proficiency
• Proven work experience in a similar role.
• Strong ability to analyse and synthesize large datasets, including sales performance, market research, and financial forecasting, to guide product strategy and marketing initiatives.
• Ability to develop and implement long-term product strategies that align with business objectives, market trends, and customer needs.
• Ability to navigate regulatory, technical, and legal processes effectively.
• Effective change management and leadership skills and the ability to resolve conflicts successfully.
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
• Proven ability to work on multiple projects & prioritize effectively.

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.