General Manager

• Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
• Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
• Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
• Track and report on agency performance (advisor activity, booking volume, and business growth).
• Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
• Define the agency’s positioning, focus areas, and go-to-market strategy.
• Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
• Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs

Requirements

• 5-7 years professional experience
• Demonstrated P&L ownership
• Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
• Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
• Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
• AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
• Ability to work in the U.S.

Core Competencies

Demonstrates expertise in launching and operating a travel agency, with a focus on leveraging AI technology to drive growth and optimize operational processes. Proven ability to mentor and develop talent while managing P&L and building strategic partnerships.

Highest-signal resume keywords

• P&L Ownership
• Travel Industry Experience
• Leadership Skills
• Entrepreneurial Mindset
• AI Technology Utilization

ATS Optimization Keywords

Soft Skills

• Management Skills
• Coaching Skills
• Mentoring Skills
• Inspirational Leadership

Industry Keywords

• Adventure Travel
• Agency Operations
• Client Bookings
• Supplier Relationships
• Go-To-Market Strategy

Tools & Technologies

• AI-Enabled Platforms