Sr. Manager, Sales & Operations Planning

About Tilray Brands, Inc. Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. Senior Manager, Sales & Operations Planning (Sweetwater Brewery - Atlanta, GA) About Tilray Brands, Inc. Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. Role Summary: Reporting to the Director of Supply Chain, the Senior Manager of Sales & Operations Planning (S&OP) at Tilray Beverages is a transformational position responsible for driving business excellence through the establishment, coordination, and management of a robust S&OP process across the beverage alcohol portfolio. This role not only ensures seamless alignment between sales, supply chain, manufacturing, finance, and commercial teams to support the company’s financial growth and operational excellence but also leads and mentors a high-performing team dedicated to advancing our planning and execution functions. The Senior Manager is tasked with creating a best-in-class supply and demand planning process, helping to optimize inventory, and fostering robust cross-functional collaboration. By cultivating a culture of excellence and continuous improvement, and by leveraging advanced analytics and modern tools, this leader will elevate the accuracy, efficiency, and innovation of planning methods, ensuring Tilray Beverages remains agile and well-positioned for future growth. Key Responsibilities Lead the establishment and ongoing governance of a new Tilray Beverage Sales & Operations Planning function. Own and facilitate the end‑to‑end S&OP process, driving alignment across commercial, supply chain, finance, and operations across multiple production facilities, product categories, and selling regions. Strengthen cross‑functional alignment, visibility, and responsiveness to supply risks, inventory drivers, production constraints, and commercial priorities. Drive process standardization, system integration, and digitalization initiatives to enhance visibility, compliance, and operational excellence. Foster a culture of transparency, accountability, collaboration, and continuous improvement across S&OP and the broader supply chain organization. Support talent development through coaching, training, and career progression; recruit and onboard high‑performing team members. Develop and evolve KPIs, dashboards, and analytical tools to support the S&OP process and drive performance improvement. Distill complex analyses into simple, compelling narratives that enable clear understanding and action across all levels of the organization. Prepare and present comprehensive S&OP reports and recommendations to senior leadership, integrating commercial, operational, and financial insights Lead scenario planning, risk assessments, and business insights to support executive decision‑making and contingency planning. Manage a high‑performing team focused on integrated demand and supply planning, inventory management, and execution alignment. Support forecasting, demand planning, and supply planning functions by ensuring process discipline, data quality, and cross‑functional alignment. Implement and monitor performance metrics such as forecast accuracy, OTIF delivery, production plan attainment, and inventory levels. Drive improvements in cost, efficiency, and service level KPIs through S&OP process standardization, improved decision-making, and inventory optimization. Implement and monitor performance metrics such as forecast accuracy, OTIF delivery, production plan attainment, and target inventory levels. Strengthen visibility into supply constraints and inventory drivers, enabling proactive mitigation and improved service. Qualifications 7+ years of experience in supply chain, S&OP, demand planning, or related functions within the beverage alcohol, CPG, or manufacturing industries. Bachelor’s degree in Supply Chain Management, Business, Economics, Engineering, or related field (MBA or advanced degree preferred). Proven track record of implementing and managing S&OP or IBP processes in complex, multi-brand, multi-channel environments. Exceptional analytical skills, with practical experience in statistical forecasting, scenario modeling, and data visualization. Strong business acumen, with the ability to connect operational planning to financial outcomes and company strategy. Proficiency with general Microsoft applications (Excel, PowerPoint, etc.) required, with advanced capability preferred. Familiarity with the broader Microsoft ecosystem (Power BI, OneLake, Fabric, SharePoint, Dynamics 365, Copilot Studio, Power Platform, etc.) is highly valued. Demonstrated leadership and people management experience, including team development, succession planning, and change management. Excellent communication, negotiation, and influencing skills; able to engage and align stakeholders across all levels and functions. Highly adaptable, agile, and comfortable driving transformation and continuous improvement initiatives. Relevant certifications (IBF, APICS, or similar) are strongly preferred. Leadership & Culture Champion a culture of performance, collaboration, and innovation across S&OP and supply chain teams. Inspire and empower direct reports through coaching, feedback, and professional development opportunities. Foster open communication, employee engagement, and a commitment to excellence, diversity, and inclusion. Model Tilray’s values and ethical standards in all interactions, both internal and external. At Tilray Brands, we recognize the importance of comprehensive total rewards. We provide: PTO & Paid Personal Time Off 401K Medical, Dental, Vision and Supplemental Insurances Performance Based Incentives Employee & Family Assistance Program Growth and Internal Mobility Opportunities Compensation: $105,000 - $125,000 per annum. Actual compensation will be determined based on experience. Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Tilray does not use artificial intelligence tools to screen, assess, or select applicants. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application. Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes. Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application. Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes. We believe our people reaching their potential is what will make the difference in this highly competitive industry and disruptive marketplace. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a global lifestyle and consumer packaged goods company leading at the nexus of the beverage, cannabis, and wellness industries. Driven by innovation, disciplined execution, and a diversified business model, Tilray Brands operates a robust platform of category-leading brands across craft beer and beverages, premium spirits, medical and adult-use cannabis, and hemp wellness products. Tilray is currently the cannabis market leader in Canada — the largest federally legal cannabis market in the world — a leader in medical cannabis across Europe, a leader in branded hemp wellness products – with over 60% market share in North America – and the fourth-largest craft beer brewer in the United States. Supported by advanced cultivation, manufacturing, and distribution capabilities, Tilray Brands operates in over 20 countries across North America, Europe, and Latin America. Through its global scale, operational excellence, and strong portfolio of trusted brands, Tilray Brands is strategically positioned to capture expanding market opportunities worldwide, deliver sustainable long-term shareholder value, and shape the future of global consumer markets.