Digital Acquisition Manager (RALEIGH, NC, NC)

This job is with JTI, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

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Learn more: jti.com

Digital Acquisition Manager 

As a Digital Acquisition Manager, you will design, execute, and continuously optimize consumer acquisition strategies across organic, paid, and partner-driven channels to grow JTI LIGGETT’s adult smoker (21+) database. You will identify, test, and scale innovative lead generation and co-registration opportunities, working with both existing and new partners to deliver against ambitious growth targets.

You will operate at the center of the Digital & Innovation Strategy team, collaborating closely with cross-functional stakeholders (Sales, Procurement, Legal, IT, Strategic Insights, and more) while managing external partners and vendors to ensure efficient, compliant, and high-performing acquisition programs.

Your skills/experience 

• Bachelor’s degree in Business, Marketing, or related field, with 5+ years of experience in consumer and trade marketing 
• Proven experience across both retail and digital marketing environments
• Strong balance of strategic thinking and hands-on execution, with the ability to deliver end-to-end
• Excellent stakeholder management skills, with experience navigating complex, cross-functional organizations
• Strong analytical mindset, with the ability to translate data into actionable strategies (experience with GA or retail data is a plus)
• Excellent communication and project management skills, with strong MS Office proficiency (PowerPoint, Excel, Word) 

What You'll Be Doing 

• Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands
• Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets
• Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management
• Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality
• Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution
• Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals
• Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being. Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Flexible dress code fostering a comfortable and professional workplace culture.
• Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.