Consumer Insights Manager

Responsibilities Champion a consumer-first mindset across the marketing team and broader organization Lead cross-functional and agency partnerships to embed the consumer perspective into briefs and business cases Lead the design and execution of research projects including concept, creative, and sensory testing Own vendor relationships and day-to-day project management from design to reporting Drive internal reporting and presentations that track brand KPIs such as household penetration and awareness Build and evolve OLIPOP's consumer knowledge and research tools Monitor industry trends and cultural shifts to shape brand strategy Requirements 8+ years of experience in consumer insights, market research, or related roles Advanced knowledge of both qualitative and quantitative research methods Strong organizational and project management skills Experience writing and designing surveys to answer business questions Proficiency with marketing mix modelling and DIY research tools Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred About the Company OLIPOP is on a mission to positively impact consumer health at scale through delicious, functional soda that is good for you. #J-18808-Ljbffr Remote DXB