AEO & Technical Search Engine Optimization Manager

AEO And Technical SEO Manager

As the AEO and Technical SEO Manager on the Global SEO team, you are a motivated self-starter with excellent technical and collaboration skills. You are focused on diving business outcomes through AEO and Technical SEO. You will own the end-to-end strategy, execution, and measurement of: AI Engine Optimization (AEO) and AI-driven search experiences, Technical SEO health and platform foundations and Performance analytics for Global SEO and AEO.

You will monitor, audit, and analyze our portfolio of sites to prioritize technical optimizations; shape our approach to AI-driven search; and build the analytics framework that connects SEO and AEO performance to business value.

You will work cross-functionally with Global SEO, PLG Product, Digital Experience/WebOps, Product Marketing, Regional Performance Marketing, Analytics, Engineering, and senior leadership to execute the roadmap and scale impact globally.

This position is an individual contributor role reporting to the Global SEO Director.

Responsibility

• Own the AEO strategy for Docusign globally, defining how we show up in LLMs and other AI-powered search experiences
• Build frameworks for which queries, intents, and experiences we prioritize for AEO and related answer-engine surfaces
• Partner with Content, Product Marketing, and PLG Product to define content, schema, and UX patterns that increase visibility, reliability, and quality of our presence in AI-driven results
• Design and maintain a measurement framework for AEO (e.g., visibility, citations, traffic, share of voice, intent coverage, and downstream conversion where available)
• Track ecosystem changes (search engine guidance, AEO rollouts, AI ranking changes) and turn them into clear recommendations for the Global SEO roadmap
• Run experiments to understand which signals (content structure, schema, authority, UX) most influence our AEO presence and outcomes
• Execute comprehensive technical SEO site audits to identify and prioritize issues that impact crawlability, indexability, site architecture, internationalization, and Core Web Vitals
• Partner with Engineering, WebOps, and Platform teams to future-proof the tech stack for SEO and AEO, including automation where possible (e.g., sitemaps, canonical tags, hreflang, redirects, and guardrails in CMS/templates)
• Diagnose crawling, rendering, and indexing issues (e.g., JavaScript rendering, canonicalization, robots directives, hreflang, structured data) and provide clear, data-backed recommendations
• Maintain and refine international SEO foundations, ensuring correct language/region targeting, hreflang implementation, and localized sitemaps across priority markets
• Collaborate with Web and Product to embed SEO and AEO requirements early in discovery, design, and implementation, not just at launch QA
• Own SEO and AEO performance analytics for Global SEO: define KPIs, build and iterate dashboards, and partner with Analytics/Data to connect channel performance to PLG metrics (e.g., sign-ups, product activation, revenue proxy metrics)
• Lead regular performance reviews across markets, surfaces, and product experiences, highlighting drivers, risks, and opportunities with clear storytelling
• Design and run experiments (A/B tests, multivariate tests, holdouts) in partnership with PLG Product and Web to quantify the impact of technical and content changes
• Evaluate and communicate the incrementality and ROI of SEO/AEO initiatives to inform investment, headcount, and roadmap decisions
• Partner with Analytics to improve data quality and attribution for SEO and AEO, including tagging strategy, event design, and integration with BI/PLG analytics tools
• Translate complex technical and AI-search concepts into simple, actionable narratives for non-technical stakeholders
• Represent Global SEO and PLG in relevant working groups (e.g., growth squads, AI/ML initiatives, analytics and attribution programs)
• Build strong, trust-based relationships with Engineering, WebOps, Product, Marketing, and regional teams to ensure alignment on priorities and trade-offs
• Create and maintain documentation, playbooks, and standards for technical SEO, AEO, and SEO QA processes
• Informally mentor teammates and partners, raising the overall SEO and AEO literacy of the PLG and Marketing organizations

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic

• BA/BS degree or equivalent practical experience
• 5+ years of SEO experience, including 3+ years with a primary focus on technical SEO for large, complex sites (multi-language, multi-region, or multi-domain)
• 1+ years proven experience optimizing for AEO, preferably for a SaaS company
• AI native work experience
• Experience with technical SEO fundamentals, including: Site architecture and internal linking; status codes and 3xx/4xx/5xx handling; Canonicalization and duplicate-content management; XML sitemaps and robots.txt; Meta robots and indexing controls; JavaScript rendering and SEO implications; Hreflang and internationalization; Structured data and schema markup
• Experience with AEO/SEO tools (e.g., Google Search Console, GA/GA4, log file analysis, Screaming Frog or similar crawlers, and at least one AEO/SEO platform)
• Experience with SQL and/or BI tools (e.g., Snowflake, Looker, Tableau, or similar) to join SEO data with product, experimentation, and revenue datasets
• Demonstrated ability to turn data into clear insights and prioritized recommendations, including building dashboards and concise executive summaries
• Experience working with content management systems (e.g., Drupal, Contentful) and influencing templates/components for SEO and AIO at scale

Preferred

• Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
• Experience in B2B SaaS and/or product-led growth environments with complex funnels and multiple routes to value (self-serve and sales-assisted)
• Experience with AI-driven search experiences (e.g., LLMs, AI Overviews, answer engines, People Also Ask, chat-style search products) and related measurement
• Familiarity with web performance optimization and Core Web Vitals, especially on key PLG and conversion-critical templates
• Project management tools: Proven experience managing and ticketing technical SEO work streams in tools such as Jira or other project management solutions including creating and prioritizing tickets, writing clear requirements, coordinating cross-functional stakeholders, and tracking delivery through to launch
• Experience leading or supporting major technical SEO initiatives, such as site migrations, domain or architecture changes, or large-scale remediation programs
• Comfortable operating and being proactive in ambiguous, fast-changing environments, managing multiple projects simultaneously, and influencing strategy across teams

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $105,800.00 - $163,450.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $101,400.00 - $139,425.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $101,400.00 - $145,475.00 base salary

Washington DC: $105,800.00 - $145,475.00 base salary

Ohio: $90,200.00 - $124,025.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus