Vice President of Marketing

Health Insurance Experts that guide you from enrollment to peace of mind! At Catch Health, we’re more than an insurance organization; we’re a team of dedicated, compassionate professionals united by a mission to improve lives and elevate the customer experience. When you join us, you become part of a forward-thinking, customer-focused culture that invests in your growth, supports your well‑being, and empowers you to make a meaningful impact on people’s everyday lives. If you’re ready to advance your career in a dynamic, innovative, and genuinely supportive environment, apply today and discover why Catch Health is shaping the future of Insurance. Job Position Vice President of Marketing Location Local/In-Office: Clearwater, FL or Ft. Lauderdale, FL Purpose of the Job The Vice President of Marketing at Catch is a senior execution leader responsible for turning marketing strategy into channel performance, campaign throughput, and measurable profitable growth. Catch operates as a performance marketing machine acquiring customers through intent, converting them through precision, and retaining them through product. This role owns the day-to-day operation of that engine, with full accountability for customer acquisition, demand generation, channel operations, and marketing-driven revenue. The VP of Marketing will leverage Catch’s structural advantage in the pay-per-call ecosystem and its proprietary subsidiaries opted-in, data-rich consumer profiles to produce predictable, scalable growth quarter over quarter. Responsibilities Operate and scale pay-per-call acquisition across health, life, and P&C; manage day-to-day relationships with call networks, affiliates, and publishers; execute call routing, pricing, and yield optimization across inbound sources; and control CAC at a granular level by source, campaign, and cohort. Apply proprietary consumer data to identify and target high-value segments, operationalize lookalike and predictive models, and execute segmentation strategies based on life stage, risk, and coverage gaps across marketing, product, and sales systems. Manage cost per call, revenue per call, and margin per call; execute real-time bidding and pricing strategies; optimize call duration, transfer rates, and close rates; and aggressively eliminate low-quality traffic while scaling high-performing sources. Operate owned lead generation funnels across web and mobile, including paid search and social campaigns, SEO and content execution, landing page systems, email and SMS acquisition flows, and retargeting infrastructure — with the goal of reducing dependency on external traffic sources over time. Execute lifecycle campaigns tied to the Catch Protection Score, including cross-sell, upsell, bundle, and renewal retention strategies that drive lifetime value across all product lines. Optimize landing pages, call flows, and digital funnels through continuous A/B testing; align marketing messaging with agent scripts and product experience; and identify and eliminate conversion friction points across inbound and outbound channels. Execute brand strategy around the Catch Protection Score, ensuring brand messaging improves trust and conversion rates and directly supports lower CAC and higher yield, not vanity metrics. Diversify acquisition across multiple sources and partners, monitor channel risk and platform dependency, maintain redundancy in acquisition pipelines, and identify and test emerging channels proactively. Operate full-funnel attribution models across all channels, tracking performance from impression to policy to renewal, with real-time dashboards, cohort analysis, and lifetime value reporting. Lead and develop an existing multi-disciplinary marketing organization; identify organizational gaps and capability needs; hire and develop channel specialists; manage affiliate and vendor relationships; and hold all teams accountable to clear, measurable KPIs. Manage and maintain full ROI accountability for a mid- to high-eight-figure annual marketing and acquisition budget. Handle special projects and strategic initiatives as directed by the Executive team. Requirements Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred. Minimum of eight (8) years of progressive experience in performance marketing, demand generation, or growth leadership, with at least three (3) years in a VP or equivalent senior leadership role. Proven track record as a VP of Marketing, Director of Performance Marketing, or Head of Growth in a high-growth environment. Deep hands‑on experience in pay-per-call, lead generation, or affiliate-driven ecosystems. Strong understanding of insurance, financial services, or other regulated verticals. Experience managing mid- to high-eight-figure acquisition budgets with clear ROI accountability. Strong analytical and data-driven decision-making skills with the ability to operate full-funnel attribution models. Experience leading, developing, and scaling high-performing marketing teams across performance, lifecycle, analytics, creative, and growth functions. Proven ability to assess organizational gaps and build teams, structures, and processes to support rapid growth. Familiarity with call center dynamics, conversion optimization, and insurance demand ecosystems. Comfort making decisions with incomplete data in a fast-moving, high-accountability environment. Benefits Paid Holidays (6) Paid Time Off Medical Insurance, National Plan Options Dental Insurance Vision Insurance Voluntary Life and AD&D Plans including Accident, Critical Illness, Hospital Indemnity Employee Assistance Program 401(k) with portion of Co Match Bereavement Leave & Jury Duty Pay #J-18808-Ljbffr