Organic Growth (AEO/SEO) Lead

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About Us Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites. About the Role We're looking for a strategic, results-oriented organic growth lead to drive our acquisition strategy across traditional search engines and emerging AI/LLM platforms. You'll directly shape the vision, strategy, and operating model responsible for driving measurable growth in organic visibility, discoverability, and pipeline through content creation across owned and earned channels. You’ll partner closely with creative, product marketing, web, PR, and brand teams to identify content gaps and build plans, establish investment priorities, and ensure we're positioned to win across an increasingly complex discovery ecosystem. Success in this role requires balancing long‑term strategic thinking with a willingness to dive deep into execution. You'll establish our long‑term strategy and priorities while remaining closely connected to the work — creating and reviewing content, measuring and evaluating performance, and continuously refining how we show up across owned and earned channels. What You’ll Do Own our content‑led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline Identify and prioritize high‑impact content opportunities across product areas, influencing cross‑functional teams to bring that content to life Map and optimize our presence across the full ecosystem of LLM‑ingested content, including YouTube, Reddit, and review sites, to improve AI‑driven discoverability Design and execute a comprehensive off‑page strategy, including link acquisition, digital PR, and authority‑building initiatives Own technical execution – site architecture, crawlability, structured data, and page performance – partnering with web development teams to ensure content is #J-18808-Ljbffr Fivetran, Inc.