Social Media Lead

Full-time Hybrid, Irvine, California, United States What's the one game you couldn't put down? The game that connected you with friends, and made you feel like you belonged? If a game has ever defined a chapter of your life, then you already know the spark we’re chasing. Our mission is to ignite that same feeling for players; the thrill of competition, the joy of community, and the belonging of finding your own corner of a larger world. Great games begin with people who dare to dream big. If that sounds exciting, you might be exactly who we’re looking for. Bonfire is a group of experienced and ambitious developers, proud to be creating our first original IP: Arkheron . It is a fast-paced, competitive PVP game set in a surreal dark fantasy world where 15 teams of three battle their way up the Tower. In a world built from memories, you will loot powerful items to create and adapt a unique build-out that will change your strategy and combat experience with every Ascension. The best way to understand our Publishing team is in their own words — here’s how they describe their work. On the Publishing team, we believe the most meaningful experiences are built with, not just for, passionate communities. Forget chasing KPIs, we ditch the megaphone for open dialogue, building bridges between our talented devs and the players who love our game as much as we do. We reflect the heartbeat of the community back to the devs - what excites them, what they’re struggling with and what they value - and in turn we foster trust in the shared vision for the world we’re creating. Our role is to amplify their voices, ensuring they help shape our world, not just hear about it. Above all else, we want to craft powerful and lasting moments that ignite us and our community; because in the end, we’re all players here. As our Social Media Lead , you’ll be at the forefront of building, managing, and evolving Bonfire’s presence across multiple platforms. You’ll create content and strategies that reflect our commitment to players, foster vibrant communities, and champion communication that feels authentic and human. This is a highly collaborative role, working with Community, Brand, Creative, Development, and Player Support to amplify Bonfire’s voice and make sure players feel seen, heard, and excited to be part of our journey. YOU'LL CONTRIBUTE BY: Creating and managing content for Bonfire’s social channels (Twitter, Instagram, TikTok, YouTube, Facebook) — from writing posts to producing short-form videos and visual assets. Owning the content calendar, ensuring communication is consistent, authentic, and engaging. Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content. Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement. Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfire’s presence. Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience. WE'RE EXCITED ABOUT YOU BECAUSE YOU: Bring 4+ years of experience in social media management, digital marketing, or a related field — ideally within the games industry. Have a proven track record of creating and executing successful campaigns across multiple platforms. Know how to produce short-form video content for TikTok, Instagram Reels, or YouTube Shorts. Engage communities directly by listening, responding, and fostering conversations that build trust. Understand the unique strengths of each platform and tailor content accordingly. Balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment. Communicate clearly in writing and speech, with an authentic voice that resonates with players. Have worked on (or are passionate about) shooter, adventure, or multiplayer games. Bring experience localizing campaigns for global audiences or connecting with grassroots/niche communities. Are comfortable using social media management and analytics tools. THIS MIGHT NOT BE THE ROLE FOR YOU IF: Your background is mainly in corporate B2B or industries like finance, healthcare, or SaaS, rather than community-driven, player-focused environments. You focus mostly on paid advertising or influencer management and don’t have hands-on experience creating organic content or engaging directly with player communities. You have limited exposure to gaming audiences and trends, making it difficult to align with Bonfire’s style of communication. YOU'LL LOVE WORKING AT BONFIRE BECAUSE WE: Embrace bold challenges with creativity and courage, making the tough calls to build a game we’re proud to play every day. Keep fun at the core: we play Arkheron daily, staying grounded as players. If it’s not more fun than yesterday, we fix it. We don’t chase trends; we listen by playing. Stay truly independent, with decisions driven by the team — not by investors or a board. Thrive in a culture of passion, trust, and shared ownership; where transparency matters and egos don’t. The base salary range for this role is $134,500 - $177,500 . Depending on your experience and level (whether you’re closer to mid-level or principal), your offer may land above or below that range. We don’t just look at years on a résumé — we think about the impact you can have on the team and the game. Of course, compensation at Bonfire goes beyond salary. Every new teammate receives equity, plus a full benefits package and some extra perks to make work (and life) better. When we connect, we’ll happily walk you through the full details. Want to get a feel for what it’s like to work here? You can check out more about our culture, team, benefits, and perks at . And don’t worry — anything you share with us in the application process is just for recruiting and won’t be shared. You can read more in our privacy policy . #J-18808-Ljbffr